The impact of new media on the Internet, the shoes and other traditional manufacturing industries has been widely aware of the importance of networking market, the introduction of e-commerce will change the traditional mode of operation shoes and apparel industry, the major shoes and apparel companies began using e-commerce, reduce the production, supply, off the cost of increased operating costs. It can be obtained, shoes and apparel industry to increase e-commerce investment, speed up new channels of online distribution has been the imperative.