introducing my classes and today's lectures
Everyday, Every hours, minutes… English is bothering me….
You know, I am a college student in New York. The college is located in Alfred.
That is cool, isn't it? lol
I have some lectures today, so I am tired now. I, however, have homework and have to complete this blog. Moreover, I have to get ready for some tests such as quizzes.
I wonder I introduce my classes. I am majoring in Business Administration such as the management faculty. I have five subjects which are Financial Accounting, Intro to Microcomputer Application, Principles of Marketing, Statistics, Freshman Composition.
These are included the Business Program. So far, I don't have a lot of assignment, but I am going to have them. And, I will have some quizzes, so ,for them, I have to prepare with this blog. What I mean is to write about lectures on this blog. This blog going to be my help.
Actually, I am focusing on Accounting, Marketing, or Freshman Composition. That is why I will write about them today.
I will write about them using my own words, so I will make a lot of mistakes on Grammar, Structure, but I really am careful about Spelling.
Marketing…What I learn so far is…
<1day>
Market- group of potential customers who may have a want/need for a product _ have the willingness/ability to purchase.
Market share- ratio of a firms sales to the total sales of all firms in the industry. (product category)
Market segment- group of consumers in the market/an identified common characteristic, interest, or problem.
Marketing-the process of planning +existing
The conception of the 4Ps
4Ps:
Product- product development/improvement (package design)
Price- reflects costs, customer, competition, profitability
Place- Actually distribution- getting goods/services to consumers when +where they want them.
Promotion- advertising, personal selling, sale promotion.
“products” of good+services to create maintain relationship that satisfy consumers + organizational objecting.
<2day>
Marketing Activity
+ Identify consumer needs
+ Design product meet the needs of the consumer
+ Communication/promotion
+ make available when/where consumer need it
+ service/follow up
Bland- the promise a company makes to consumers
Bland Identity- a name, slogan, shape, logo, symbol, term or any combination that identities the product of a firm
+ differentiate from competition
+ Represents attitudes + feelings toward the product
+ develop brand image
+Bland loyalty- customer's commitment to a brand
Degrees
Brand loyalty- go out of your way/pay more
Brand preferred- may go a little out of your way/pay more
Brand Aware- like a brand but won't go out of your way/pay more
Brand conscious- No brand preference → but not private label
Brand indifferent- decision based on price
<3day>
Geographic- where they live
Demographics- Characteristics
+ Age, income, gender, culture/race,
household X side O make-up
,education, occupation
phycolographics- life style
+ Activities- sports/recreation
Travel
Domestic
+interests
+opinions
Brand Awareness- significant role of marketing
+competition for market share
Top-of-mind
+ competition for a share of the consumer's mind
Reasons why people purchase a brand
+ Past Experience
+Price
+Quality
+Recommendations of others
I will write about other subject next day. Seeya.
ABOUT ME!
Hi, my name is cat. I today will write...
1, About me
2, About this blog
1, I am 20 years old, studying abroad in USA, so I am a college student in New York.
I am majoring in Business Administration.
2, This blog is written in English. If you are a native speaker or good at English, Please tell me what I mistake words, grammar, construction...something!