chairman of the quality policy that has been awarded to gifted people work fine, fine technical superior product quality policy, quality of activities carried out as a code of conduct. Quality of the Pu-Ling Shi company, is a systematic project, throughout the fabric accessories, design, processing and sales network in all aspects. Because every aspect of strict control, strict compliance with national and company standards, and efforts to move closer to international standards, so only the Vivid, high quality of the "Blue Leopard" tailor, nike heels but also the company July 8, 1997 apparel industry in Jiangsu Province on the first "international passport" that is ISO9002 quality system certification. This is the second Shanshan, Zhejiang and Beijing along the United States, the Chinese made suits manufacturers first three international passport.
in the silent period, the "Blue Leopard" PricewaterhouseCoopers to do the financial audit, McKinsey doing strategic analysis, Ogilvy & Mather to do market positioning. They suit with world-class Italian cooperation of professionals has never stopped, the famous craftsmen Duomeinige invited to cover the whole lining technology company, for a period of two weeks of technical guidance, so that the "Blue Leopard" full cover jordan high heels suit lining level of technology has been fully improved: designer Peroni each operation in the production site Shoubashoujiao workers operating position; craftsmen Franco from raw materials to finished packaging and transport control every tiny aspect of both analysis and implementation have essence is completed, these people are the worlds most high-end clothing brands work with first-line masters, each of them to visit, both for the "Blue Leopard", "make every effort, making a perfect plane" concept to increase the weight . Chairman Wu Wei repeatedly said: "We want to establish this belief, we do the best suits, Blue Panther" was the brand publicity profiteers, the initial starting point to the rapid expansion of the well-known image advertising, and open the market. The so-called "known to be as early as possible," whims that understanding is "not enjoyable late", but a business, a brand development perspective, this is the same industry compete for the right to speak, but also the attention of consumers conquer. Now the brand new debut grand events appeared to be selected, or make a loud "new concept" in order to become a talking point, or celebrity endorsements to help out, new unconventional fashion show, there was a professional manager, told reporters: While branding in many ways has been modeled, but its brand awareness greatly reduce the time spent to enhance confidence in the agents to join the function is tested, it seems that "new wine" market, would "cry" is really necessary.
wine in the end is not fragrant incense, and only drank know. Is the first "name" to attract consumers and franchisees will always examine the quality of the product, especially high-end positioning in the relatively mature crowds brand, target consumer psychology and consumption patterns are also more rational, pragmatic, alone, "name" is obviously not enough. We see in the "Blue Leopard" adjustment operation, invariably stressed the "execution", "details", "the talk", which is a pursuit of quality. "Blue Leopard" always attached importance to the image of its flagship nike high heels store design, low-key publicity also confirmed the brand is actually not forget the importance of brand image.is this "refused to receive Gold Award" event, so the "Blue Leopard" has once again become the focus of national media attention. "Blue Leopard" that they have gained the gold medal after CHIC, not to reclaim the trophy, but to honor hosting the organizing committee. Wei Wu, chairman of the public face of doubts, hesitate to say: "This award is Pu-Ling Shi step in development of the company, the company has just started, the product from the real gold is still some distance, we will use this as a starting point, make every effort to create the perfect, and other products to reach world-class level, before we accept the award no later than! "
doing so, the media and peers are all deeply shocked, organizing committee, said Pan-kun soft get gold instead of lead, which is any award that has not had time. This coveted honor is one of many manufacturers, only the "Blue Leopard" and not fight back. "Blue Leopard" Although there is no lead back the Cup, but it brought back a new understanding of their own - the inadequacies of the product, the gap with their peers. Company did not open the celebration, but will open a product analysis, the use of fair information feedback to the design and development, in more than a months time, it introduced hundreds of new styles. In management, quality analysis every week they will be implemented and reward system, the production process quality problems that may arise analysis of each investigation, and then issued to each team every week, their eyes over the awards, to invest further afield. Pu-Ling Shi Company believes that the final product to the consumer acceptance test, the jordan heels minds of consumers is the highest gold troph