[More from BGR: ]
UPDATE: Walkley confirmed to The New York Times that his checks do not include Apple Stores, where a large portion of iPhone sales take place. As such, the data in this report does not paint an accurate picture of U.S. smartphone sales.
[More from BGR: ]
It is estimated that Samsung spenton marketing, advertising and other promotional activities in 2012, andin the first quarter of 2013. Walkley believes that the companys marketing efforts have paid off.
We believe dominant sales of the S4 versus other Android smartphones was driven by Samsungs extremely strong Galaxy consumer brand and well-executed marketing campaign, as our surveys indicated store representatives often recommended the HTC One ahead of the Galaxy S4, the analyst wrote in a recent research note picked up by Business Insider.
Walkley added that despite , Samsungs closest Android competitor doesnt have the brand, distribution, and marketing budget to drive even stronger sales.
According to recent data from research firm comScore, Apple was . The company was found to have a 39.2% share of the market, ahead of Samsungs 22% share. It should be noted, however, that this data was gathered before the launch of the Galaxy S4.
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