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"READ [PDF]  Deploy Empathy: A Practical Guide to Interviewing Customers

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Deploy Empathy will help you learn the skill of interviewing your customers&#8212learning to truly listen to them&#8212so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you&#8217ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you&#8217ll be able to interview customers and potential customers with confidence.
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