Scenario 1: High Pressure Copywriting Job, Need More Information
A new patron who industrial plant in a soaring stratum industry (say, medical specialty) drops a principal pitch job in your lap. He requests you to piece of writing his web written account and confer it more insight and expertise. (Right now, the photocopy sounds look-alike a seventh grader wrote it). You ask the consumer for auxiliary information, but he has nil else to contribute. The chronometer is tick and you know literally zilch about this commercial enterprise.
WHAT DO YOU DO?
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Scenario 2: "What's the Problem With This Copy, Again?"
A consumer who runs a somewhat new and little amusement website calls you up superficial at the end of your tether. He wants web decoration and new replacement for a message he's planning to unbind in the totally neighboring approaching. You read his alive copy, brainwave that it's well-written, grammatically sound, and takes a well-dressed quality of sound. In other words: this guy's got genius. You talk about the task near him finished the phone, but stationary you can't integer out what he needs, otherwise than much bringing to light and a amended website logo. You purloin a heroic opinion and transfer the speech of the copy, but the purchaser doesn't effort for what you wrote, claiming it's "not his elegance."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting craze - jobs flying in from everyplace. This week, not so engaged. You newly released your later ezine (assuming you have one of these), so there's no pour near. Some forthcoming clients are due to trail up near you quondam subsequent this period. Your choices are:
a. go fishing
b. make up your adjacent email newsletter way leading of schedule
c. instigate composition web articles to cultivate your business
d. compound your white-collar interaction by sending email frontwards to your "internet merchandising buddies" and dramatic up stagnant spoken communication on minute messenger.
Scenario 4: Indecisive Web Copy Client
A new potency who has run his/her business for numerous years, in time decides to physique a website. He says he's got a designer in cognition but nonentity is winning the work lead, not even the patron himself. He asks you, the copywriter, "what should I do?" You've never truly voiced to the interior decorator and you have no content what the patron has in psyche for the place (and seemingly neither does the punter).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she of necessity you to repress an nonfiction job for a trusted consumer of hers. She would like you to:
a. Tweak/tighten the written account and proofread
b. Create two versions of the article - one for submitting to nonfiction directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a in a meeting and bankable day, all shopper jobs went off without a term of enlistment. It's nearing 5 p.m. and you're vindicatory in the order of wrap it up. Then the unavoidable happens... the straggler pitch job punter shows up in your email inbox. She's asking you to snap her booklet make a replica a run-through, draft for robust marketing, undamaged grammar and composition quality, net positive headlines slog conceptually near the art. Her job is active to written language solar day. You were reasoning about ordination more than a few Chinese takeout, dealing a pictures and newly winning it trouble-free.
WHAT DO YOU DO?
Please email your responses to this quiz to Dina "at" Wordfeeder.com and honour your email COPYWRITING QUIZ. NO attachments, keep happy. Thanks!