Why not keep Gongyi Tao Wanda?this thin man, is the legendary Wanda 2 million annual salary to get electricity supplier CEO. However, he also took a year's salary, to have to rush, go in a hurry, leaving behind the endless fascination of space O2O Wanda electricity supplier. Why not keep the Wanda had worked in Google, Alibaba any important positions IT elite? There is no doubt a factor in cultural, Wanda high pressure and restraint of military culture, as well as means of equity incentive to keep people's indifference, Wanda has made in recent years, a number of key loss. News April 11, the former vice president of Wanda merchandise Kang Xiaoyan also about to leave. Gongyi Tao's departure, just the tip of the iceberg nothing clearer. March 28 龚义涛 officially announced for the first time after leaving Wanda respond to China Real Estate News exclusive Wanda his short career and feelings, and one detail is quite worth reading, perhaps a lot of elderly people will have left Wanda ahead of Air Jordan 18 the game. IT person in a completely different style of traditional cultural system of housing prices in the wall, confused and tangled, Gongyi Tao in the dialogue often superficial, since you can from Glimpse two. -------------- March of last weekend, Wanda electricity supplier Gongyi Tao CEO officially announced his resignation. For this had never set foot in the traditional industries purely IT people, just two years, 'Wanda Tour' in this draw to an end. In 龚义涛 mind, Wanda electricity supplier team from scratch formation, Wanda O2O idea of exploration and establishment, and even ten thousand iBusiness final on the line, meaning he was 'historical mission' is completed in Wanda. While traditional self-built electric business team, corporate culture, 'rejection', it may limit the company's innovation, but also 'more or less' results in the loss of electricity providers including his talents. Of course, as Gongyi Tao said: 'To create an international company, the test is unavoidable, a lot of good companies have gone through this Nike Air Force 1 process, Wanda is no exception.' Self-assessment: O2O architecture build China Real Estate News: Wanda development of electronic business faster and faster, on-line project more and more, why choose this time to leave? Gongyi Tao: Wanda electricity supplier has developed to a certain stage, my historical mission has been completed, to the time I should leave. China Real Estate News: What you have completed the historical mission? Gongyi Tao: I have two years Wanda, Wanda O2O erected architecture, helping Wanda electricity providers to achieve the development of O2O overall strategy, which is a process from scratch. That established the following main line, using the Internet and electronic business methods, with the help-line operations, its core assets - the goal of increasing the value of commercial real estate. Last year, million the online line after just two months, sales have improved significantly Wanda Plaza. Wanda O2O current application has been extended to more than 20 Wanda Plaza, this year will be extended to all the Wanda Plaza, Wanda future ability to increase the value of commercial real estate is self-evident. China Real Estate News: Working Wanda at this time have not met expectations when you had to join? Gongyi Tao: achieve a reasonable expectation. I joined Wanda in April 2012, the entire electricity provider architecture I was the only one without an army. Wang Jianlin, chairman of the board at that time did not know what to Air Jordan 14 Retro do, I do not know what to do. And Wanda internal discussions, mostly confined to stay in the level of selling things online. I spent roughly around six months time, after a lot of research and thinking, and Wanda Wanda electricity supplier team counsel electricity supplier in the end to do. We believe that the electricity supplier is only used to sell things, neither do not make sense up to an twenty billion could never do it. Based on this consensus, we propose a strategic framework for the implementation of O2O. First spent three months time, let management see O2O in the end what to do, and then convince the rest of the company to further promote the progress of this matter. At that time the idea of O2O positioning, the world can not find a mature template. However, we will determine the future of shopping centers as well as commercial real estate products in the field is an important accessory. O2O: ecological chain culture China Real Estate News: Wanda O2O currently can achieve what function? Gongyi Tao: First, analyze the behavior of consumers to shop around, so as to achieve precision marketing purposes. Shop around ten thousand people into iBusiness or registered members of Wanda APP client by using free WIFI. Basic data analysis by line, to achieve precision marketing objectives. Now it seems that, compared with other O2O Air Jordan 18 not realize Wanda Plaza, sales of million the network coverage of Wanda Plaza, has increased dramatically. Second, analysis of consumer behavior and spending habits. Amazon shopping can do 100 orders, there is 30 and is recommended to produce, and we as a target. By electricity suppliers operating platform and WIFI are dispatched, after we have mastered the consumer to store the response, such as visiting what store, bought what things, coupled with the gender, etc. comprehensive data analysis, be able to grasp the customer's spending habits . After classification label customers continue to enter back-end database, and then wait until the next time consumers came Wanda mall, we can recommend to their businesses more likely consumption. China Real Estate News: O2O ecosystem architecture, what is the most difficult? Gongyi Tao: Technology is not the problem, most will involve WIFI architecture, the hardest part is the soft environment. First, we need to understand the operation of the people, to have a group of skilled operations team. Its main job is to teach businesses how to use the electronic business platform, so that businesses realize their own O2O What are the benefits, and how to promote among consumers. Secondly, we need to support businesses. High-quality businesses to provide more immediate information and the corresponding preferential exchange among all online activities, in order to attract consumers to a shopping center in the APP consumption. Further, to understand why consumers want to use your O2O. Our formulation is 'affordable, convenient, and entertainment', which is the whole O2O Wanda Plaza Nike Shoes intelligent core requirements. To this end, we made thousands of people to intercept research. China Real Estate News: self O2O now become a common practice in commercial real estate business, how do you see? Gongyi Tao: Commercial real estate business first to make it clear in the end how dry O2O. In addition to Wanda, the current real estate circles is almost difficult to have which companies can achieve self O2O. One reason to have a hard and fast investment. WIFI only one arrangement, a square will cost several million dollars. Second, the money can not hire people, the current master of the grave shortage of capacity in this regard. I think that the best solution is to have a O2O platform for you to use, but with six months to slowly personnel training operations. In this case, as long as two months to be able to make a shopping center to build up O2O ecosystem. Secondly, we must understand O2O optimization can only play the role, not the life-giving panacea. If the location of a shopping center or positioning right, it is certainly not up to do. For a good shopping center, with the improvement of the ecological chain O2O, up to 20% to 30% of the value is possible. O2O an ideal environment, I think the need to include the three points. The first is the data of the operation, the decision should be based on operational data; build ecological chain, instead of eating food alone, to let more people to make money on O2O platform. The second is to create a professional operations team. Operation is very important, which is the machine can not do. Operations are always walking in front of the machine, namely product-driven operations to go in front, then we can achieve procedures. The third is to build a self-growth ecosystem. So as long as the system self-development, you can wait a few money. Apple's APP STORE is a good example. Contradiction: The Internet experience of traditional business thinking China Real Estate News: Before you join Wanda, has been the work of Internet companies such as Google and Alibaba, after entering this traditional company Wanda, there suited to the situation? Gongyi Tao: Frankly, Wanda internal way of doing things before I did and where Internet companies are not the same, I also experienced a gradual process of adaptation. Internet companies first consideration is to meet the users, that consumers and businesses. Everything is starting from the user's value to society, users, businesses valuable, this thing can be made, we can create a personal brand, in the long run will be satisfied with the leadership. Whether Google or Ali Baba, is let the team do first, start with little regard for the financial dimension. And Wanda, usually first reported to the leadership to consult with the PPT model, everything needs approval of the leadership to do. When I first entered Wanda, opened after several meetings, only people kindness reminded me: 'Leaders do not ask, you do not speak.' We came from Internet companies who do not have this habit, we are divergent thinking - think of where where it comes. And the company's management, Internet companies are flat management style, very few cases of a similar executive order. In fact, the core of the Internet thinking is 'user first' and 'fast trial and error.' User is the first goal, the reason is very simple, but it is hard. Why it quick trial and error? Because the Internet is the most important feature, the user behavior of all tracks are recorded on your server. In this context, companies must dare Air Jordan 9 Retro to allow the team to make mistakes, to give the team enough resources and time to make mistakes. Of course, mistakes are a cost, how to reduce costs, which depend on the product and development team. Product Operations team take the path of trial and error to think clearly, and broken down into the smallest possible implementation unit. I think, the essence of the spirit of trial and error is to get the team to do the micro-decisions, daily decisions, but not the boss to do a top-down decision-making, as the first-line team closest to the user. This decision is the lowest cost, there is a mechanism for self-growth. China Real Estate News: apart from you, Wanda electricity supplier team came from the Internet, there are many employees chose to leave, whether more or less suited due to this? Gongyi Tao: I was the first person Wanda electricity supplier team, then the team gradually grow to nearly 200 people, most of whom rely on management's influence over hiring. If I have to say then why leave it, I think the cultural differences of the Internet industry and traditional industries is one of the factors more or less right. If it is purely real estate companies do indeed need a large team battle. However, in the Internet industry, more than a dozen cattle were last sold for billions of dollars to do business is a normal thing. However, this requires a good incentive, if you can not share the company's growth, then the company's appreciation of a hundred times and you What is the relationship? Therefore, each cow's Internet companies will have their own option system. For example, Google's why it is difficult to dig behind all have very strong support of the option. And Google's approach is: in the time of recruitment requirements are very strict, in accordance with the standards to find the most suitable person, let him come in freely. There are even provisions, 20% of the time can play for free, just anything goes. This mechanism is based on what we are willing to make some more staff time is to find items to the boss to do, to maximize the ability of talent. I think that innovation is attracting talent from the start, to create a relaxed environment, to their innovation. China Real Estate News: how do you evaluate this old club Wanda? Gongyi Tao: Wanda is one I admire the company, profitability is also very strong. It come today, certainly it has its core competitiveness. In particular, it is very experienced in the operation of commercial real estate, with 10 years, summed up the 375 Air Jordan 4 Retro modules, and in accordance with the standards to build the pipeline in order to achieve mass scale to commercial real estate. However, precisely because of its commercial real estate too successful, management ideas to adjust also bound to face a very long process. Wanda is at the moment an innovative market quickly, you can not completely rely on the advantages of the original estate. Before inheriting excellent management practices, while Wanda should be thinking about how to deal with the challenges of this era after O2O commercial real estate. This is the case had never encountered before. Of course, to create an international company, the test is unavoidable, a lot of good companies have gone through this process, Wanda is no exception.