NetEase: with artisan spirit and aggregation strategies to create the next decade popular gamedark horse, said: \u0026 ldquo; I often joked with friends, there is only two things that can make people really happy, one is eating, the other is the game. \u0026 Rdquo; yesterday afternoon, Netease CEO Ding Lei, Netease game annual strategy conference pledged to stick with \u0026 Air Jordan 2 ldquo; artisan spirit \u0026 rdquo; games, global vision to create and find quality games, especially in the hands of tour layout, focusing on self-development, agency , IP introduced polymerization marketing issue. NetEase had just released 2015 first quarter earnings, total revenues 3.885 billion yuan, of which online game services revenue reached 3.104 billion yuan, an increase of 44%. In the pan-entertainment, large IP, games sea boom, Netease game will be how the layout of the annual strategy? Wen | i horse Netease CEO Ding Lei Hou Wen: serious, creative and artisan spirit that 'Fantasy Westward Journey' Ding hot Decade speech at the press conference mentioned before, 'Westward Journey,' 'Fantasy Westward Journey', no one can imagine a online games may be popular for decades. Because each game has its life cycle, and this cycle is usually only one or two years. And a business and product good enough, time will give the best answer. Netease's hand travel products up more than twice the average development Air Jordan 14 Retro time in the industry, 'Fantasy Westward Journey' hand tour from the project to launch spent nearly two years. In order to retain the original taste fantastic, and has the best vision and operational experience, the development team on the phone screen size from the character size, color details to UI, over and over again to modify the basic approach redesign. Netease another product 'scuffle Journey', Nike Heels Boots iteration 4, Art reconstructed three times, the protagonist character 382 pre-designed model, out of the 351. After reaching the listing standards on common sense, and adjust up to six months in the details. Netease CEO Ding Lei △ Pictured representatives start the game with the players love the game Netease vice president Wang Yi: Worldwide open proxy, aggregation Gifts shared love of Wang Yi, vice president of the conference, said Netease game, Netease game this year's mission is to explore and create really worth to love the game, it is not limited to self-development, but \u0026 ldquo; polymerization boutique, share the love \u0026 rdquo ;, create a global view and find fun quality games for the game lovers, improve the access threshold for the game, reducing Nike Shoes the user choose threshold, allowing the player between the game and establish closer links. To this end, the following needs to be done NetEase: 1, open proxy Worldwide: successively established in North America, Korea, Southeast Asia, Europe and the Office of Netease game, collecting fine game worldwide. 2, better quality standards, improve the access threshold for the Air Jordan 1 game, players choose to reduce the threshold. 3, the end of the tour, there would be more emphasis on the hardcore experience. 4, hand travel aspect, end travel brand extension and new branding. 5, the overall layout of casual mobile games. 6, around the lovers of integrated marketing tactics: optimize marketing distribution channels, with more emphasis on direct access to the players to communicate. Netease game senior marketing director Zheng Dewei: Hand swim in the self-study, proxy, IP to introduce, implement polymerization strategic aspects of marketing issuance hand travel market because of its great potential, less investment capital, the development cycle is short, quick profits in return, has always been a game bigwigs focus layout. Netease game this year in the mobile gaming moves frequently, and gradually developed operational advantages end travel times to the mobile gaming market. In the new stage, Netease game senior marketing director Zheng Dewei said NetEase still insist boutique direction, self-development, the proxy, IP is introduced, and issue four aspects of marketing strategy for implementing the polymerization. In independent research and development, Netease will force both, one in the game has to be successful, based on the continued introduction of sequel, nurturing IP growth. The second is to build IP NetEase also attitude, to create new products. The agent side, the business team is still collecting in the world that can get users to reputation, and access to commercial success, which is the traditional sense, everyone loved a good product. At the same time, Netease will excavate hidden under the commercial interests of a real good product. In IP terms, NetEase is currently increasing reserves for IP, in addition to the current effort to get the panda, Gu Air Jordan 2 series and a series of well-known IP, the Zheng Dewei represents will continue to increase investment in this area. The whole issue of Nike SB respect, Netease will further promote the channel structure is optimized to make it more equitable for developers. In the issue of the overall brand idea, continue to integrate marketing distribution capabilities. Disclaimer: The author Hou Wen, the dark horse i edited the article is original, i horse Rights Reserved For reprint please contact zzyyanan, without authorization, Bhd.