Listen: Holidays are over, and we've landed in 2007. Now, it's event to see if you're genuinely prepared for this year's even rougher and tougher Google AdWords field.
If you can statement 8/10 of the tailing questions correctly, you're expected prepared. If you can't, you're in all likelihood going to be eaten for tiffin by the more learned AdWords PPC sharks this yr.
Answers are at the bottom of the folio. No peeking, OK?
One instanceAdvertising Creative: Strategy, Copy, and Design / The Needlecraft Book
1. Google AdWords allows the pursuing phrases in ad text;
a. 'Click Here'
b. 'Start Here'
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c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform folio.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the damage of your merchandise or feature in your ad set book is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in certain categories
5. Using your site's Home leaf as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, especially bad idea
6. What's a evidenced rough-and-ready way of ensuring your ad is displayed, when mortal searches for your competitor's products?
a. Bid on keywords that are your competitor's pour scorn on moniker or products
b. Use Dynamic Keyword Insertion
c. There is no ratified way to do this
7. Which of these should you believe the major weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to special Google PPC ads
c. Weak headlines
8. The #1 post in Google PPC grades can regularly be a insolvent role to aim for because;
a. It generates higher traffic, but crappy grades when the outlook hits your landing page
b. It's often an impracticable station to achieve, as big advertisers have implanted a strangle-hold on that position
c. It removes the useful 'pre-qualification' mathematical function performed by complex posting competitors' ads
d. All of the above
9. Which of the successive words has research evidenced to be the utmost efficacious at getting bigger a exemplary Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a dig out keyword in your ad's show URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no event on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the remaining two aren't).
2. B. False. According to Google, 'We do not permit links to platform pages that bring forth pop-ups when users enter or vacate your landing page. We think a pop-up to be any window, regardless of content, that opens in component to the innovative pane.' (Yes, I do realize near are distance in a circle this - but we're not going to conversation in the region of 'black-hat' material here).
3. C. Optimize for some CTR and ROI. Why? Achieving a exalted CTR beside slews of low-quality accumulation that doesn't convert, is meaningless. But as well isn't having a soaring ROI and solitary one sound a day a excess of clip too? Solution; hone for the perfectly mix of some.
4. A. Recommended by Google
5. C. Don't even think astir it. Chances are your Home page does not have the tailored contented necessary to individual good as a landing leaf for your Google ads. Create a plain folio for all ad society or else. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's humiliate nickname or products
7. B. If your ad model matches the keywords exactly, modify for a monumental assistance in your Click-Through-Rate (CTR)! Keywords should e'er be enclosed in your ad. If the definite keywords establish up in your ads, they get highlighted in bold. In particular, try plus the explicit keyword(s) in the ad's newspaper headline.
8. D. All of the preceding.
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9. C. Believe it or not, the word, 'killer' is proved to be a genuine attention-getter in Google ads. Why? Who knows - but it building complex.
10. A. Having the go through keyword in your ad's ordeal URL is verified to present your ad a well posting sustain - for free!
Did you pass? If you did, fine done! For the component of us, here's the lowermost line:
If you want to reject decent Google's 2007 Least Likely to Succeed, maybe it's example to tap up on your Google AdWords skills. What are you ready for?