Vol.73 New York Spring/Summer 2011 Collection

New York Fashion Week’s Spring/Summer 2011 collection, now underway,

has moved their tents from midtown Bryant Park to Damrosch Park at

Lincoln Center, the sanctuary of the performing arts, at 65th Street

and Broadway.

I think that this tent which looks like a stone building, was trying to replicate

the look of the Metropolitan Opera House that anchors the Plaza.

This “Cultural Oasis” will be crowded with fashion people through

September 16th.

Inside the tent are the booths of Fashion Week sponsors and cafes.

The main sponsor is Mercedes-Benz.

Among the other 16 sponsors, are: Maybelline, a popular American cosmetics

company,

DHL, the essential delivery company for the fashion industry,

Aol which set up a Media Lounge, for the press with computers,

Starbucks, which has many branches in Manhattan, serves many kind of drinks.

The New York Times, New York Magazine, WWD, Daily and various

other newspapers and magazines are distributed free every day.

On the 10th, Japanese designer Tadashi Shoji presented beautiful dresses

in a park of his own making. Models stood like fairies among the trees –

handmade wooden ones – in The Box, a square venue for shows.

Tadashi explained, “I was inspired by the 15th Century Italian Renaissance

painters, Piero Della Francesca and Botticelli and tried to express their

elegance and romance in my dresses.” He did, with flowing dresses in soft

silk chiffon, organza and lace in pale gray, beige and other ethereal

colors, which transcended time and space to appeal to women of the

21st Century.

I will report NY Collection more.