various small industries media will survive
Think mobile - the mobile phone with the capabilities of television, web surfing and texting. "Mobile is at the center of everything," Jeffrey Cole, who directs the Center for the Digital Future about Lenovo thinkpad t61 battery , Lenovo thinkpad x60 battery at the University of Southern California Annenberg School for Communication & Journalism, told participants at a Saturday, April 10, plenary session Religion Communication Congress 2010 in Chicago.
Cole said that studies by the California-based center also point to a future in which various media will survive but as smaller industries, particularly as they continue to move more fully to the Web and are seen increasingly in new formats of Lenovo n100 battery . His advice to faith-based communicators? "Your learning curve needs to be steeper than your action curve." In practical terms, that means "you don't have to be on Twitter. But you have to understand Twitter."
The challenge of new media platforms cannot be underestimated, Cole said, given that studies show that teen-agers are now spending most of their waking hours in front of a screen of some sort like Lenovo thinkpad t400 battery . Broadband, Cole argued, "changes everything" not merely because of the speed with which it transmits information but the fact that so many people are now "constantly on" - connected to friends and colleagues via mobile phones.
Magazines, he said, have more of a future in their traditional form. While some will continue to move to the Web, others - such as ad-heavy women's magazines - will likely survive because of their sheer size. As for television, Cole predicted the medium will continue a trend where it "escapes from the home" to IBM thinkpad X60S battery and "becomes a constant companion" on the Web and is watched on computers and mobile phones.
Movies will also survive, Cole said, though with people watching through different platforms. "No one will watch 'Avatar' for the first time on a cell phone, though they might for the third or fourth time of Lenovo thinkpad t60p battery ," he said. Cole also called social networking "the real deal" - noting that with 400 million active users, Facebook, were it a country, would be the third largest country in the world.
But Cole also compared sites like Facebook to nightclubs, which ultimately lose popularity when everyone wants to be seen at them, and eventually become victims of their own success on sony vgp bps8a battery . Noting the practice of mothers wanting to "friend" their children on Facebook, Cole said: "The worst thing (that can happen in) a nightclub is running into your mother."
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