PDF Download& Guide To Advertising & Sales Promotion Law [K.I.N.D.L.E]
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PDF Download& Guide To Advertising & Sales Promotion Law [K.I.N.D.L.E]
Author : Sallie Spilsbury
Pages : 272
Language :
Release Date :1998-9-1
ISBN :1859413870
Publisher :Routledge Cavendish
This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.
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