{epub download} Loyalty.Com Customer Relationship Management in the New Era of Internet Marketing EPUB$
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{epub download} Loyalty.Com Customer Relationship Management in the New Era of Internet Marketing EPUB$
Author : Frederick Newell
Pages : 2001
Language :
Release Date :2001-1-1
ISBN :0071357750
Publisher :McGraw-Hill Companies
Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want they want to buy as opposed to what you to sell them--and win customer share as opposed to market share. As part of the Editor's Choice Series, SAS Publishing offers this book as a professional reference for SAS users. This title addresses concepts related to SAS programming, but it is not specific to SAS and does not include SAS examples.
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