BOP

[memo]
Bottom of the Pyramid-
-In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day[1]. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".


Another recent focus of interest lies on the impact of successful BoP-approaches on sustainable development. Some of the most significant obstacles encountered when integrating sustainable development at the BoP are the limits to growth that restrict the extended development of the poor, especially when applying a resource-intensive Western way of living. Nevertheless, from a normative ethical perspective poverty alleviation is an integral part of sustainable development according to the notion of intragenerational justice (i.e. within the living generation) in the Brundtland commission's definition. Ongoing research addresses these aspects and widens the BoP approach also by integrating it into corporate social responsibility thinking[6].




[memo 2]

Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.

Fair Trade's strategic intent is to work with marginalized producers and workers in order to help them move towards economic self-sufficiency and stability. It also aims to allow them to become greater stakeholders in their own organizations, as well as play a wider role in international trade. Fair Trade proponents include a number of international development aid, social, religious and environmental organizations such as Christian Aid, SERRV International, Oxfam, Amnesty International, Catholic Relief Services, and Caritas International.

In 2008, Fair Trade certified sales amounted to approximately US$4.08 billion (€2.9 billion) worldwide, a 22% year-to-year increase.[1] While this represents a tiny fraction of world trade in physical merchandise,[2] some fair trade products account for 20-50% of all sales in their product categories.[1] In June 2008, Fairtrade Labelling Organizations International estimated that over 7.5 million producers and their families were benefiting from fair trade funded infrastructure, technical assistance and community development projects.[3]

The response to fair trade has been mixed. Fair trade's increasing popularity has drawn criticism from both ends of the political spectrum. The Adam Smith Institute sees "fair trade" as a type of subsidy or marketing ploy that impedes growth. Segments of the left, such as French author Christian Jacquiau, criticize fair trade for not adequately challenging the current trading system.

忘れたい日！

I want to forget all in today what was happended!
今日起きたこと全て忘れたいわ～ぁ

ラッキーがなかった日。



I could move on to the next, tomorrow!



Good night...

FEVER !

I got a fever due to a cold and was absent from work last Friday.
風邪のせいで熱がでて、金曜日に会社を休んでしまいました。

That means...
ってことは、



Today's appointment to meet was obviously canceled.
今日のお約束も当たり前のように、キャンセル。

Going outside was not accepted, of course. Nothing to do.
外出は許されません。そうなると、やることないので。。。


I cooked for dinner myself and weekdays lunch box for the first time in few weeks.
数週間ぶりにお料理をしました。お夕食とお弁当の具材。


味噌さば

ご飯、おこげつき(お釜で炊いてます)

マーボー豆腐

きんぴらごぼう(タケノコ・大根も入ってますけどね。Love 根野菜)

キムチ(購入したもの。まだ、キムチを作れる環境じゃないので。)


When I have meal by myself, using only one plate to put all food together is as usual
for me even if it's not good behavior that I know.
良くない習慣だと知りつつも、ひとりご飯の時は一皿に全部のせちゃう。

---------------------------------------

And just I was imagining at this time what I newly want to do...
あとは、最近のやりたいことについて、妄想

Movies I want to watch　－　観たい映画

Oceans

Nearly three-quarters of the earth's surface is covered by oceans.
French co-directors Jacques Perrin and Jacques Cluzaud have set out
to capture the full expanse of these waters that have played
such a crucial and constant role in the history and sustenance of man.
The deep and abundant oceans are places of great mysteries and
dangers that this film will dare to explore.


2012



今度は愛妻家(Kondo-wa Aisai-ka, A devoted husband)

This is a curious Japanese movie for me in a recent.
最近の日本映画で気になるもの。


CAPITALISM : A LOVE STORY(キャピタリズム　マネーは踊る)

It's unnecessary to watch it at the theater.
コレは、映画館で観る必要ないけどね。


IT'S COMPLICATED(恋するベーカリー) 2月19日～

英語の題名と日本語の題名が、だいぶ異なる映画。
これも、映画館の必要ないですが。


OLD PARTNER(牛の鈴音)




And the other imagination was...
Where I hope to visit on long vacation!

Amalfi/Positano in Italy, Campania!

where I visited once around 5 years ago and fell in love with there!
5年位前に行って、恋に落ちたトコロ！

But concern is how popular Amalfi became for Japanese people because of
Japanese movie which was shot over there and was successful.
心配なのは、アマルフィで撮影された日本映画が昨年ヒットしたらしく
日本人の中でどれだけ人気になっちゃったのかが心配...混むのはイヤ！


Salar de Uyuni(ウユニ塩原)in Bolivia

How magical, visional and unreal that I've never seen in my life!
なんて幻想的で心奪う場所。想像つかない！


"Addis Ababa in Ethiopia(エチオピア)"

First place in Ethiopia would be Capital at first! まずは、首都から！



AND for current interesting places...
そして、直近行きたい場所は、

国立科学博物館(National Museum of Nature and Science,Tokyo)
I've not been to there after coming back to Japan.
日本に帰ってきてから、まだ行ってない。


EATALY＠代官山。
I wanna find out esteem value extra virgin olive oil!
貴重性の高い、オリーブオイルを見つけたい！


IL BOCCALONE＠恵比寿
Also here, there was no chance to visit since I came back!
こちらも、帰国後行ってない場所。


MUSIC!
東京フィルハーモニー交響楽団　久し振りに、ココロ揺さぶられたい。チョン・ミョンフン、来日してないかな。





あとは、引っ越したことだし、家の周り探索かな～