A hangtag, also known as a swing tag, is a piece of card attached to a piece of merchandise that contains information. It usually comes with a string to help the card stay attached to the items. Until now, the hangtag has had a broad definition. It is not limited to clothing hangtags; other tags, such as gift tags, can be used. Jewelry tags and door hangers are becoming popular.
In our daily lives, every item purchased from a seller is labeled with relevant information. Clothing hang tags, for example, tell you the manufacturer, the material, the washing instructions, and so on. But what exactly constitutes a good hangtag? You can refer to it in four different ways, which are listed below.
1. The Color
Color is descriptive. Black and white are interpretive. So said Eliott Erwitt. Of course, black and white are two classic design colors. Designing a hangtag in black and white, on the other hand, necessitates more effort. So why not use other bright colors to express your personality and zest for life? The brand is not a piece of merchandise, but rather a way to express your attitude toward life. Every year, Pantone releases a new set of trending colors. Try to seize the tail and catch the attention of your buyers. Strong contrasting colors, on the other hand, will make your product design stand out more. If your product is brightly colored, you can create a tag with relatively simple colors. It is never a bad idea to stick to the same colors for your brand.
2. The Shape
The traditional rectangular or round shape of the hangtag may still be stuck in your mind. Aside from that, more merchants are employing unique shapes to entice customers. Fashion brands use the shapes of emblems, animals, flowers, or leaves in order to achieve harmony with the brand concept.
3. Material Matching
The paper hangtag with transparent film-like paper adds a sense of lightness to the product, while the paper hangtag with fabric adds a sense of history. Furthermore, paper hangtags with lace have a slightly stiffer feel to them while also adding a feminine touch. Unfriendly materials cannot be used by a brand that is committed to environmental awareness. If your brand has multiple ideas, try using different materials to reflect them.
4. Small details
If you've thought about all of the above, consider additional details like printing technique, logo printing, eyelets, hangtag string, or safety pins. Hot-stamping in gold or silver, spot UV, embossing, and glossy/matt lamination help you stand out. Additional eyelets, hangtag string, or safety pins can increase the value of a product to some extent. It's even possible to use the wax seal on it.
Aside from the aforementioned factors, hangtags incorporate more creative ideas. Your imagination is the only thing that limits you. You can't ignore the hangtags, whether you're a startup or a well-established company. It's a tool for expressing your brand and increasing sales. Consider the above factors before beginning your customization.