IBM is introducing its own in-store shopping companion app.Dubbed the "digital shopping assistant," this mobile app allows consumers to scan items they want to purchase at retail stores with their smartphone and then use an IBM self-checkout station to pay."Retailers can now deliver a more personalized shopping experience that is less of a chore and more of a convenience for consumers,"IBM Retail Store Solutions vice president John Gaydac said in a statement."By enabling consumers to scan and check-out a wide variety of products at their own pace, retailers can not only create a more customized shopping environment, but also increase in-store traffic."
The app runs on Google Android and Apple iOS and uses Honeywell Mobile bar code decoding software that lets shoppers scan any type of bar code found on retail items.Along with the app,shoppers will also get digital coupons,loyalty programs and special promotions at the IBM self-checkout stations.This "digital shopping assistant" app is available as of today.
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