At the Smarter Commerce Global Summit,000-611 IBM (NYSE: IBM)today announced new software and services to help chief marketing officers (CMO) deliver personalized digital experiences to individual customers on mobile devices and social media channels.The growing focus on delivering personalized communications to consumers is being driven by the explosion of social media and mobile devices.Today,more than 1500 social media blog posts are generated every 60 seconds1 and mobile commerce is poised reach $200 billion by 20152.
Building on this digital explosion,IBM 000-611 is accelerating its Smarter Commerce initiative with new software and services that help marketers gain immediate intelligence on consumer shopping trends and quickly act on that information based on customer preference through marketing and promotion activities.For example,while one consumer may browse for merchandise from their mobile device that same consumer may tend to make more purchases from their tablet.Gaining the ability to act on this information will allow marketers to be more competitive while improving the customer experience.
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