Regulating the family network: the suspension after listingregulating the family network was believed to be the first company to log on GEM electric commercial enterprises. And regulating the family network than it seems no appliance business company which listed more distance immediately fly up. From July 2007 to introduce Suzhou Ventures began in 2010 have been introduced in CDH, Baidu, regulating the family network has already completed three rounds of financing. At the same time, relying on service commission and advertising costs, after 2009, in other commercial enterprises are still desperately throwing money at exchange sales financing when regulating the family network had realized tens of millions of profit. Data show that since its inception in 2005, regulating the family network headquarters from Shanghai to expand to 32 cities nationwide, with over 400 million members and more than 36,000 suppliers, vendors involved in building materials, decoration, home of the three fields. In 2010, family net turnover of 6.2 billion yuan platform, [quote1 quote = 'Ereli data show that home building materials in Womens Nike Kobe VIII the decoration vertical class trading platform, regulating the family network in 2009 market share of 32.9% in 2010 to 36.5% 2011 is expected to exceed 40%. '] in 2011 is expected to more than 11.5 billion [/ quote1]. However, in a Thursday afternoon in early January, in Beijing Eagle Building 23 floor headquarters regulating the family network, family news from Internet City aborted founder Deng Hua Jin mouth initiative to take out, 'we would have to be listed this year, materials have been reported in, the Commission agreed that we would one listed, but we have to postpone the listing. 'Deng Hua Jin in the' Entrepreneur 'reporter more than one hour of conversation was repeated phrase,' We did not do a good job. ' What is the reason for regulating the family network choose to suspend the listing? Qijia net after suspension of the listing and how to move on? Golden age of 2009, regulating the family network in the Chinese property market has continued to rise in the Enron went all the way to the fiery Nike Kobe 9 Elite Low fourth year. Golden Age is coming. In 2008, regulating the family network has a profit of several million dollars. In support of Suzhou Ventures, the corporate structure has gradually improved. At that time the home field such as regulating the family network is not much like a senior, can the analogy is fence net. Fence network is one of the earliest providers started doing electrical home building materials, sales of building materials by self storage mode, once operating income, the number of users Nike Air Jordan 6 Women in over regulating the family network. With the deepening of regulating the family network customer service model, as well as to the wedding field fence network transformation, decoration Qijia net position in the home building business class power within increasingly strong. Regulating the family network is not short of money at the time - had been completed as early as 2007 the Suzhou venture first round of financing, and has been profitable in regulating the family network, had never been seen lying still sit safely on a billion in cash on account . Deng Hua Jin more than himself, in those days, the founding team sixty-seven brothers were beginning to be the brightest capital gentle breeze blew refreshing. 'In 2008, when the 2009 financing, when many US funds come to us if you get US funds, then the valuation would be much higher, but there are several factors that I do not want to do, first let me immigrants; second is Originally domestic architecture, a lot of trouble to change foreign architecture. By the late money looking for you, do not have to worry about nobody looking for you. From the beginning of 2009, investors see too many people, this will be no investors do not know a. 'Deng Hua Jin recalls. Everything around the move towards a better picture of the Internet is under the eye to change the traditional business. Deng Hua Jin decoration understand user demand is high, definitely not in the bargain, he is to be constructed as easily decorated with tea, tea is a culture, the decoration is actually a dream to build a house, so Deng Hua Jin will Site named the Qijia network, family, that there is a culture inside. 'I tried to do two things, one is to create value for customers, the other is Nike Kobe VIII to improve the efficiency of the industry chain do add value, so that the chain changed, so that the industry changed completely after more efficient and cost reduction.' Deng Hua Jin He Says. At the time regulating the family network already has a relatively complete value-added services architecture, which promoted the Air Jordan Outlet industry price transparency; and the first batch of home brand regulating the family network cooperation is also due to a sharp increase in regulating the family network services and rapid growth. 'For example, the cabinet-State, when the cabinet in 2005, started working with us is a very small company, there are two or three Womens Nike LeBron X sets of one month, no one knows the brand. But by 2008, 2009, when, a month to achieve 1,000 units, when the cabinet in Shanghai traditional brand inside, the biggest month is the number? more than two sets, so regulating the family network in the decoration uncalibrated products which, in fact created a lot of brands. 'Deng Hua Jin memories. Regulating the family network is the first to do deals, the user has thus fanaticism. 'Once in Shanghai, the business really is to force, the discount is very low, most of the time one million people, as some are limited, they begin to line up a fight, police sent more than 20 policemen to help us maintain order . Cheap Nike Free Outlet 'Deng Hua Jin reminds me of the scene, concluded,' We feel very excited, but very worried about the user experience is not good. '' It was a time to be sought after, utilitarian, when you do a certain amount of time, in fact, There are two great damage to businesses, one government, most governments are trying to help you, but the government will take up much of your time, old for you to participate in various Council; the second is the temptation to do a certain extent, capital companies. is a lot, if you lost and lonely, then a great impact on business investment would you describe it behind into a variety of characters, then you absolutely elated, floating, and I do not know who they are. Investors in fact a great impact on the business, I think I still steady enough, Shen. 'recalled the mad chase of capital that was the era of Deng Hua Jin description Road. A large and thriving market, a glorious and take the lead in start-up companies in the fill of sentimental capital, while confusion and foreshadowed the crisis has just begun. Missed field of electronic business has always been no shortage of capital the name of the chicken, and pursuing radical policies of the company, however, regulating the family network has gone to the other extreme - in pursuit of the perfect financial condition, cash-rich style of regulating the family network has become increasingly conservative. 'At that time at the peak, people have to blow a lot more ear and say the business is good, do not care, do not want ah. At that time I also do angel investment, investment will also be a few of course, but a waste of energy , and now such a thing must not be done. 'Deng Hua Jin recalls. After the number of users and income are already in orbit, Deng Hua Jin admits that she began to be taken lightly. 'At that time that companies can leave me, a bunch of brothers tacit good things can do a set, but later discovered that in fact is inseparable, and I actually have a problem. CURRY ONE Now I go back into business operations time, it has been found difficult a lot. 'Previously, Deng Hua gold and his gang of brothers together almost every week to get together for dinner, however, and now he suddenly found the core of the gang and some have half brothers did not tell him eaten, he actually invest in people with a meal, it hurt a lot to the team. 'A lot of investors are scrambling to find him, people always have this mentality. We recognize that for many years, not just early investment and investment relationship was, when he said he'd been with a little stability.' Kay first to enter regulating the family network Wind Venture Partners Biao, was the first person to pour cold water on Deng Hua Jin. [Quote2] It is an enterprise ripening, all aspects of the business are good, but once listed companies grow to a certain extent this would not have to grow up, Deng Hua Jin was starting to go back and look at ourselves in the past two years, with investors intimate moments. [/ Quote2] Biao Deng Hua Jin is the way to look at a little bit bigger company man. In 2006, the family was doing renovation Biao attended the Qijia net once will buy. In a normal hotel decor, businesses competing offer, voices. 'It was felt that at least the market demand is there.' Biao recalls. In October 2006, he found the Deng Hua Jin Biao, expressing intention to invest, when regulating the family network start-up year. One day in March 2007, and Deng Hua Jin Biao again received a phone call the other end very abruptly proposed to invest. 'That day I was driving it, and finally with a quote I actually did not hear me. I said, you figure it out, I do not know how the valuation.' Deng Hua Jin impressed. 2008, 2009, Deng Hua Biao began again remind gold to calm, but the surrounding environment has allowed Deng Hua Jin can not listen to these voices. 'At that time, he reminded me that you want to house in the outside do not touch too much. We have a good relationship, then did not mind, always said all right all right, you will do well.' In 2010, when regulating the family network to complete the third round of financing, the listing is a step to start when the crisis began to gradually emerge. '2010 growing faster than in 2009, but also at this time there is a problem. When I found out I want to just hold the person, but more and more former employees, some of my special people who do not want him to leave have left. I was surprised, especially with some of our employees in 2045 is gone. Why? Because he could not find room to grow, two Kyrie Irving years doing the Nike Kobe VIII same thing, does not have any bearing on it. I found out my company structure problem. This is the first, the second is my business to grow, the previous several lines of business bang bang go up, each line have grown rapidly, suddenly found that some business growth bottleneck, some business grow quickly but no one to do it, a lot of similar problems, this is a problem management planning. 'Deng Hua Jin began to feel the pain. 'Once the market, our small shareholders can withdraw, a lot of companies listed on the GEM group of people to leave, they can leave and walked, leaving the living who will do it? Future planning mechanisms talent company, business planning mechanism, enterprises cultural planning mechanisms, financial planning mechanism, and all are not ready. 'Deng Hua Jin began grew more and more afraid,' This is the ripening of a business, all aspects of the business are good, but once the market, this business grow to a certain degree would not have grown up, and fetch one hundred million will not be increased, it is very painful. 'Deng Hua Jin was starting to go back and look at ourselves in the past two years with the investor's intimate moments. Now, in 2009, regulating the family network there is no time to do the brand, Deng Hua Jin is still a great pity. 'Actually, we did not grasp the point in time, 2007 was a bucket, in 2008, 2009 was also the money on account, cash-rich, time cost is very low marketing Kobe Bryant costs to do the brand is very low, then it is Unfortunately, 2009 is a hurdle we have not done well, then it should do more to scale ...... 'Deng Hua Jin brothers began with the team constantly reflect on the process,' We are too strong, and when they financing of millions of dollars, we have hundreds of millions on the Nike Air Jordan 11 Women account, we did not move. In 2007, we completed the first round of financing, on account of a million when they were still around in search of a few million dollars, then we Cash flow is a positive cash flow ah! 'peel regeneration' from 2009, on regulating the family network strategy to go public, suddenly found more than a year later, family networks increasingly focused on business to make money, but not focused on industry on the layout. We suddenly saw the path of regulating the family network can not find, can not find room for development, and all layouts are listed in order. 'began in 2011, Deng Hua Jin began to repeatedly communicate with the team listed if necessary. Deng Hua Jin admitted that there are various factors to suspend the listing of the influence: 'In addition to the company layout needs, the poor capital market environment, the scale of public financing will be insufficient now.' Following the decision to suspend the listing, Deng Hua Jin began a long-term communication with investors process. 'Of course most people do not start investing recognized, spent months to communicate. But in the end still believe the company's future have a greater vision, our fundamentals are still good.' 'In fact, on the one hand is the listing of suspension of capital market conditions not so optimistic, the other is because the market for financial requirements, because of the market may not be well done, such as a certain level of annual growth. 'Biao believes,' The industry is still in a relatively early stage Internet account for the entire domestic industry is still very small proportion of the impact is very small, we are optimistic about the future of the industry. We believe that the future space regulating the family network is still very large, short-term must be listed in no hurry. 'In its decision to withdraw After the listing, Deng Hua Jin began the transformation process allows regulating the family network. [Quote2] O2O: Online To Offline, the line will be the opportunity to combine business and the Internet together, so that the Internet becomes the foreground offline transactions. [/ Quote2] 'we're going to the new platform, but in 2012 it will be hard to spend money.' Deng Hua Jin said, 'probably to June 2012 will see the future of regulating the family network in the decoration will invest a lot of back-end services , allowing users to not only find a decoration company in Nike Lebron 10.8 regulating the family network, but also in regulating the family network management improvement projects; regulating the family network will set up a back-end platform for traditional manufacturers suppliers easier to do e-commerce we value chain. the rear end of the service system. 'November 2011, regulating the family network to spend to purchase www.jia.com domain. According to Deng Hua Jin Jieshao, in this domain, regulating the family network of home improvement building Nike Air Jordan 6 Women materials trading online store - Qijia about on-line store. And next year, the technology research and development and upgrading of platforms, regulating the family network will continue to invest heavily. 'Before we do a few things, first do a customer service system, the second is to do some systematic vendor service system, the third is to make a national framework, including the background architecture. Qijia net immediately There is a new platform to be on the line, after the open platform will be more open, and truly a chain of planning to consider more carefully. Let this chain, whether or designer decoration company construction team, including third-party services, on behalf of the operators will Consider behind this platform to Nike Air Max do more fullness O2O model in more detail. 'Deng Hua Jin said. 'If you do not market, regulating the family network in the next five years will grow ten times to twenty times the market size of how much I can serve the user to change to what extent, this is what I want.' Deng Hua Jin said. After a lapse of nearly two months, 'Entrepreneur' called again to Deng Hua Jin, he took a deep breath over the phone, 'I experienced a company from the capital sought, desperately decided to suspend the listing to begin the next phase of the layout of the listing the entire process. ' Sounds warp.