Uber China acclimatized: $ 1 billion investment to burn long enough?core Abstract $ 1 billion to seize the Chinese market is undoubtedly a gamble. The problem is, spend $ 1 billion, Uber will win the Chinese market? Beijing reported this reporter Hou Jiyong Uber this tech industry of China has great determination, like all previous Internet giants. Acclimatized has been plagued Uber predecessors counterparts, are now also being plagued Uber. Uber of these predecessors including Yahoo, Google, etc., earlier, there represented by Microsoft's software company. Uber decided to spend the original capital in China, the company CEO Travis \u0026 middot; Karan Nick Uber declared plans to invest $ 1 billion this year to the Chinese market, which is Uber letter to Chinese rivals gauntlet. Uber Why is willing to spend the original capital in the Chinese market? The biggest reason is the Chinese market has a great imagination, according to previously published data Karan Cheap Nike Free Outlet Nick, Uber daily orders nearly one million in China alone. Why invest in China willing to invest? Didi taxi taxi and fast after the merger, the market capitalization of over 10 billion US dollars imagination is a great temptation. Good prospects case, Uber problem in China is also a lot, in addition to government regulation, the most concern Nike Kobe 9 Elite Low is the scalping problem Uber face. Estimates declined from the names of the persons of: Uber daily orders in China which have 30-40% of orders are scalping, the amount of light a day Uber was brushed away in China are more than ten million. Why the problem is particularly serious in the Uber there? Scalping problem stems from two reasons, first because of high subsidies led to fierce market competition, the brush with the interests of a single drive; followed by a single mechanism Uber nearest Nike Air Griffey Max school, so that scalping is technically possible. And Uber is different from its Chinese competitors and pieces are quickly grab a single mechanism. Troubled multinational Internet, because the software giant operating in China, including at least the following three embarrassing, first of consumers, such as awareness of copyright protection for software and Internet products, Chinese consumers prefer free; Second, the regulatory, Internet and software services, or related to information security, or involve other risks, China's Internet software and services easier to gain the trust of regulatory agencies; third partners, local partners and other regions are very different, students often come crashing to move international experience. Many Internet giants, such as Facebook, twitter and so on, mostly because of similar reasons did not enter the Chinese market. Previous Internet company or software firms, Uber problem in China is facing is the result of a variety of reasons, considered incurable diseases. Send a single cause brush single Uber Scalping is indeed very serious, on Taobao, with \u0026 ldquo; Uber \u0026 rdquo; and \u0026 ldquo; Uber (Uber Chinese name) \u0026 rdquo; two key words to do a search, found to have almost Womens Nike LeBron X all accounts the sale and brush single message. Uber passengers and drivers involved in the trading account Taobao links, over two hundred, the total Nike Air Max volume of the top-ranking in 14000. Most of these shops have a Uber \u0026 ldquo; AC \u0026 rdquo; QQ group, conducted by the QQ group brush single, a variety of methods Air Jordan Jordan B'Mo Outlet in a single brush. An industry source told the 21st Century Business Herald reporter, scalping development so far, there are four single-brush approach. The easiest way scalper between two acquaintances, the next face to face acquaintance A single, Uber will automatically send orders to acquaintances B; second way through vocational scalper QQ group, the owner of the QQ group to announce their position , you can find within the group of people with subsidies Uber of dividing the two; the third way is a lot of people have a cell phone, grab their own orders; fourth way more technical, scalping path simulation team has GPS positioning equipment , the net purchase price of 8,000 yuan, you can not go by car to brush, just tell them the license plate number and location, they will be tracked to you, then virtual run some form of orders; of course there is the scalper to purchase a serial number can be changed phone, or have multiple phones simultaneously log into multiple accounts of passengers and drivers account for ourselves scalping. Uber has a goal is to allow passengers to get fastest orders recently is the fastest, based on LBS technology can send one nearby. Because orders instant feedback, this model get a good user experience in the United States. But in China it has Air Jordan Women created another problem: too close, but then face to face near-scalping acquaintances. Another reason evoked Scalping is heavily subsidized, according to Uber policy, 7:00 am to 10:00, 18:00 to 23:00, Uber driver will subsidize 1.5 times to 2.5 times that passengers pay 50 yuan taxi fees, Uber will subsidize 75-125 yuan, the driver actually gets 125-175 yuan. In addition, as long as the driver of a single full 70 weeks to do list, even if the income is not enough 7000 yuan, Uber will subsidize the remaining amount. Practice is the result of a lot of people, part-time Uber income even more Nike Air Jordan 6 Women than their full-time job income. Because of this, it is leading to Uber Scalping prosperity. There is a survey of Womens Nike Zoom Hyperflight PRM data provided by the industry: only one channel Taobao, on the sale of the Uber passengers about 200,000 accounts. Taobao orders are mainly small, scattered, the main users, more users are wholesale privately approached done by telephone, QQ, etc. Higher subsidies can snatch car industry's core resources, namely car driver. Competitors on subsidies, and Uber are not so \u0026 ldquo; \u0026 rdquo Womens Nike LeBron 11 ;. madness In addition, drops, such as the use of a fast grab a single mode, with a single brush Uber driver's way and can not be guaranteed by their own acquaintances to send a single grab. Uber starting point is not wrong, enhance the user experience; Uber did not think that subsidies be the way to make money most Chinese car drivers, wasted money, but can Nike Kobe VIII not bring order. The bigger question is, which will be attached to bone Uber of maggots, taking the essence of Uber, Uber affect the ecological health. Uber drivers in various groups, how to scalping is a long hot topic. There appears occupation Scalping groups in scalping group, \u0026 ldquo; nurse \u0026 rdquo; refers to a special brush single passenger, \u0026 ldquo; patient \u0026 rdquo; is orders of Uber driver, scalping behavior is called \u0026 ldquo ; injection \u0026 rdquo ;. \u0026 Ldquo; patient \u0026 rdquo; and \u0026 ldquo; nurse \u0026 rdquo; is not Uber needs of passengers and the driver, are opportunists. Uber ecology is a system of the platform side Uber, passengers, consisting of professional car owners, but now they infiltrated a large number of speculators. Avoid becoming opportunists of the stage, which is Uber problem. $ 1,000,000,000 $ 1,000,000,000 gamble to seize the Chinese market is undoubtedly a gamble. The problem is, spend $ 1 billion, Uber will win the Chinese market? Karan Nick issued in the company's internal e-mail, Uber plans to invest $ 1 billion in 2015 in the Chinese market and expand to another 50 Chinese cities in the next year. China has 1.3 billion people, is the world's second largest economy, which makes China in many areas have become the commanding heights of the global consumer market. Competition for the Chinese market, the new commanding heights of the global fight, only here the success to the \u0026 ldquo; Telematics \u0026 rdquo; the era of access to global ground. Nike Air Jordan 8 The problem is that according to Uber's burn rate, $ 1 billion can burn long? Burn time positively correlated with the market share. Uber according to data provided by Chengdu 42000 driver, a driver 5 single day, the average subsidy per unit of $ 60 a day is 12.6 million a month is 378 million. It is still not included in the weekly 7,000 yuan subsidy. ADS is expected to have 200,000 accounts on the treasure, even if the subsidy is not included in the week, a month is nearly 2 billion. $ 1 billion spent almost three months can be subsidized. The purpose of subsidies is very simple, get the drivers, and more single-day amount. In fact, on Day One volume Uber, the parties say different. In addition to Nike Air Yeezy II one million single Karan Nick outside, while analysts said: Uber China every day there are about more than 30 million single, but probably at least 40 percent of a single corps around the brush out of the brush. He believes the US headquarters knows it, a single volume of China's Chengdu, Guangzhou these cities has far exceeded the uber single amount in other cities of the country. High orders can tell stories capital. US headquarters do Nike Air Jordan 4 Women not know is that brush the number of orders. In fact this is a very difficult to check out the data. Drops, red fast Uber subsidy war gave great inspiration: the Chinese do not send red envelopes to not talk about marketing, drops, quick success in China has a great relationship with the red subsidies. Internet people think the wrong knife: For Uber, a school drops, fast out red envelopes war, only superficial, but should learn is thinking. What is thinking? For example, grab a single mode, rather than send a single mode. In addition to the tribute from marketing to Chinese counterparts, the more should be in the product, operational thinking aspect tribute, because here is China, the face of Chinese consumers, do not copy the American experience. Gold wrongly believe Taobao year when playing with ebay, ebay honest to cast a $ 300 million advertising results? ebay lost Taobao. Internet giant has not win in China, $ 1 billion gamble, in exchange for an exception? Ebay year or pirated in China?