Fashion Entrepreneurship: Retail Business Planning
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Fashion Entrepreneurship: Retail Business Planning
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 392 pages Publisher: Fairchild Books; 2 edition (August 31, 2011) Language: English ISBN-10: 1609011341 ISBN-13: 978-1609011345 Product Dimensions: 8.4 x 0.8 x 10.6 inches Shipping Weight: 2 pounds
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Book Description
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
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