Reading Graphic Design in Cultural Context
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Reading Graphic Design in Cultural Context
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Amazon Business : Save 25% off first $200 of business supplies. Register a free business account Paperback: 248 pages Publisher: Bloomsbury Visual Arts (March 21, 2019) Language: English ISBN-10: 0857858017 ISBN-13: 978-0857858016 Product Dimensions: 7.5 x 0.6 x 9.8 inches Shipping Weight: 1.3 pounds (View shipping rates and policies)
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Book Description
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
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