Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 384 pages Publisher: McGraw-Hill Education; 8 edition (January 24, 2013) Language: English ISBN-10: 0078028949 ISBN-13: 978-0078028946 Product Dimensions: 8 x 0.5 x 10 inches Shipping Weight: 1.5 pounds (View shipping rates and policies)
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Book Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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