Retail has come a long way in the past years. With data at their fingertips, retailers have become extremely effective at keeping track of their customers' preferences and transactional histories and ensuring they deliver relevant communications that are tailored to an individual customer. However, much of this drive has been taking place in the online arena, leaving a glaring discrepancy between the hyper-personalized experience that customers can expect online to the rather anonymous one when they walk into a brick-and-mortar store.
But today's customers are demanding more. As the online and offline worlds get closer together, and customers move unpredictably between the two, these shoppers are demanding the same personalized experience every time they interact with a brand, irrespective of the channel. This is putting pressure on brick-and-mortar retailers to leverage technology and data to deliver the very intimate experience that, as 1to1 Media mentioned in this article, was prevalent just a few years ago.
"The online and offline worlds are merging," stresses Mathieu Hannouz, senior product marketing manager at Adobe. And as Hannouz notes, the more savvy business leaders are recognizing the necessity of making sure their strategy includes a way to bridge their messages across the board. This starts with the ability to identify customers early on in the process, preferably as soon as they walk into a store.
One of the main challenges that retailers face is the ability to bring together data not only from online and brick-and-mortar stores, but also from all customer touchpoints. While retailers have always been in possession of a lot of data, Lori Mitchell-Keller, senior vice president of SAP's Global Industry Business Unit, notes that "historically data has been in fiefdoms and not unified." Nathan Richter,A well-known online company of women's special-occasion dresses, has announced its promotion of Wholesale Cheap Pageant Dresses Online . director of client solutions at Monetate, agrees. "Making data accessible is the primary challenge," he notes. While there have been steps forward by brands that try to centralize their data, hurdles including having the technology to process large amounts of data in real time to provide relevant and timely interactions with customers.A leading company of women's dresses, has announced its fresh selection of Wholesale Cheap Sexy Lace Round Neck Beaded Pleats A-line Evening/Prom Dresses . Such systems, which are now commercially available, allow organizations to analyze customers across all points of interaction, giving retailers a 360-degree view of clients in real time and allowing sales associates to use this data to personalize the conversation.Beautiful long strapless evening gowns and strapless short Wholesale Cheap Sexy White Chiffon One Shoulder Sheath Long Evening/Prom Dresses that are flirty and fun.