ＴＥＤのホームページへは
をクリックしてください。直接、ここ
で観ることもできます。３分という短い時間ですがスピーチのお手本だと感じました。
NHKのEテレで４月16日（月）に放送されたものですが、
7月30日（月）再放送
超オススメです！http://www.nhk.or.jp/superpresentation/
【話題】 ムーブメントの起こし方
【時間】 ３分１０秒
【要約】
１．リーダーは大勢の前に立って嘲り笑われるガッツが必要
リーダーはわかりやすく真似しやすうようにする
リーダーはフォロワーを対等に受け入れる
２．第一のフォロワーが重要な役割をもつ
他のフォロワーのお手本になる
もう独りではない
「あの人たち」に変わる
第一のフォロワーの役割を軽視してはいけない
フォロワーの出現が独りのアホをリーダーに変える
３．第二のフォロワーが現れ３人になると「集団」になる
「集団」はニュースになる
リーダー自身ではなくてフォロワーを見せることが大切
新しいフォロワーは、リーダーではなくフォロワーの真似をする
４．つぎつぎとフォロワーが現れ、やがてブレークする
数が増えるほどリスクが減り、笑われることもない
急いで参加すればオイシイ思いができるかもしれない
５．おさらい
① 第一のフォロワーを対等に育成することが大切
② リーダーシップは過剰評価されている
６．ムーブメントを起こすために本当に大切なこと
独りのアホの第一のフォロワーになって、第二のフォロワーのお手本となる勇気が実は一番大切
【語彙】
stand out ：大勢の前に立つ
ridicule ：あざ笑う
embrace ：受け入れる
emulate ：真似をする
momentum ：勢い、契機
tipping point ：転換期
in-crowd ：排他的な集団
nurture ：
over-glorified ：過剰に讃えられる
【transcript】
So, ladies and gentlemen, at TED we talk a lot about leadership and how to make a movement. So let's watch a movement happen, start to finish, in under three minutes and dissect some lessons from it.
First, of course you know, a leader needs the guts to stand out and be ridiculed. But what he's doing is so easy to follow. So here's his first follower with a crucial role; he's going to show everyone else how to follow.
Now, notice that the leader embraces him as an equal. So, now it's not about the leader anymore; it's about them, plural. Now, there he is calling to his friends. Now, if you notice that the first follower is actually an underestimated form of leadership in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader. (Laughter) (Applause)
And here comes a second follower. Now it's not a lone nut, it's not two nuts -- three is a crowd, and a crowd is news. So a movement must be public. It's important to show not just to show the leader, but the followers, because you find that new followers emulate the followers, not the leader.
Now, here come two more people, and immediately after, three more people. Now we've got momentum. This is the tipping point. Now we've got a movement. So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before, now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry. (Laughter) So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in.And that's how you make a movement.
But let's recap some lessons from this. So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you. Okay, but we might have missed the real lesson here.
The biggest lesson, if you noticed -- did you catch it? -- is that leadership is over-glorified.That, yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective.