Google Glasses (or Google Glass) are not futuristic ideas; they really exist. Google Glass (Google also calls it, Project Glass) is basically a smartphone that allows you to do everything hands-free. According to Google's Co-founder Sergey Brin, the device is a glasses frame without lenses which displays information literally before a user's eyes. The tiny camera that's attached to the frame allows people to send video or pictures of what they're seeing to other people wirelessly which allows them to see your world as you live it. You tell Google Glass to do things such as record a video, call someone, get directions, ask to translate, or take a picture, plus much more.
Here is the Google video that shows what Google Glass does.
Let's face it; wearing Google Glasses is not the most attractive thing. Some say they look geeky or that it might look weird wearing it. As petty as it sounds, getting society to change behavior is very difficult and given this new form factor, it is of utmost importance. An obvious path is to market to people's vanity, and using a marketing strategy that focuses more on a fashion accessory rather than an information device. Perhaps they should come in different styles and colors to appeal to individuals.
This device is too easy to steal. Take a walk around any city and realize how easy it would be to steal the sunglasses any person you see wearing them. They are not in bags or pockets - popsolrepublic.com they just sit on peoples' noses. Now realize that each of those sets is worth more than $1,000. People would literally yank them off your face!
Down the road, Google Glasses could become the next big thing in technology if Google finds great marketing strategies. Perhaps they'll hire some icons to wear them. Sports, music and film celebrities like to promote new gadgets. Headphones used to be a sol republic headphones geeky thing to wear until Apple introduced the iPod.
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