Participating in outdoor shows and festivals really can EXPAND your world as an artist. For many artists in can in fact be the only avenue they'll ever need to pursue in order to promote and sell their art. This in turn makes it easier for an artist to focus, organise their time and ultimately get their artwork in front of people on a consistent basis.
Exhibiting your art for sale at outdoor shows and festivals allows art buyers to see your artwork in flesh. They get to admire your work on a deeper level because they can view it directly up close.
As the artist you get to personally interact with people and explain your work, which helps to add significant value to your artwork. Art buyers get to see your artwork for what it truly is. They get the experience the ENERGY of your art –something that is difficult to achieve through promoting your art for sale on the Internet.
Art shows and festivals are like giant marketing laboratories for an artist – you are constantly exposed to genuine feedback, you can establish who your customer is, and you can test your marketing plan as much as you want until you begin to experience the results you want.
You also get to network with other artists. Networking with other artists will provide you with a wealth of information, great tips, advice and encouragement. There simply is no better resource than learning from the very people who are out there on the front line exhibiting their work for sale regularly.
Participating in Outdoor art shows and festivals provide what you ultimately need… a targeted market of buyers. The greatest benefit of being amongst a targeted market of buyers is being able to sell your art.
You can exhibit your art to impulse buyers, and both novice and experienced art collectors. You can create your own collector base. This can mean repeat sales through building customer/client relationships, and you can generally build a reputation within in the art industry.
One major challenge a lot of artist face is the on going costs involved with buying materials to maintain an inventory of work. If you are regularly participating in art shows and festivals, and selling your art, this of course means you can afford to keep creating your art because you are continuously generating a cash flow.
Expand your world as an artist and participate in Outdoor shows and festivals. It just may be the very course of action you needed to take to get things really rolling for you as an artist.
Some helpful words of advice…
Enter the outdoor show and festival circuit with the attitude to work and apply everything you learn along the way. Try to keep your foot off the accelerator and enjoy the experience – you'll be far more receptive to what is going on and what you'll need to apply in order to make things work for you, if you avoid going in with too many high hopes.
Most of all, enjoy the journey.
Power to you and your art!
CAKU Art provides tips, advice and a lot of encouragement for artists. For more information regard9ing outdoor art shows and festivals simply watch the Get Your Art Out There video at http://www.youtube.com/watch?v=_UryhU-L0VE
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