Preston, Lancashire is one of the big industrial hubs in the UK and also in Europe. With a strong historical tradition of supporting new and emerging industries, Preston also has some of the biggest national and international corporations based in this city. With this level of business activity, the allied services like marketing and advertising have also gained ground. Web marketing is the biggest trend in this sector, and whether it's a brick and mortar operation or a web-based company that needs these services, it has become essential to maintain a strong presence on the Net.
This has led to a great demand for the creation of attractive, functional and memorable websites and good web designers have become one of the most sought-after people in Preston. Some of the essential skills required for a career in web design are:
Core technical competency: A good foundation in the technical aspects of the job is the most essential skill required for web designing. Keeping up with cutting-edge technologies, page production, HTML or CSS are vital in this career. With newer and more advanced devices emerging almost every day, the reach of web pages has to be equally wide and compatible with these new media. Smart-phones, mobiles, tablets and older devices like desk-tops and laptops need to be kept in mind while designing a web page.
Content-writing: Good, creative language skills are another important feature in good web design. The best graphics, technical features and attractive looks cannot make up for badly written, sloppy copy.
Color sense and graphics: Since this is a highly visual medium, keeping these aspects in mind is another key skill required in a web designer. However, knowing where to draw the line is also important. An overly busy, cluttered and gaudy website can actually put customers and visitors off instead of drawing them in, so keeping a balance is an essential skill. Flash, animation, bright colors and creative graphics should be used judiciously.
SEO: This is perhaps one of the most important skills to keep in mind while designing a web page and making your website visible and a strong presence on the web can make all the difference between a good and a bad web page. The user-experience, feedback, links and how these translate to business income should be kept in mind by a good web designer.
Business Instinct: This is a great quality to have since your web design needs to be functional and provide results in terms of income and visibility. Awareness of the business environment, trends, customer behavior, research and analytical abilities are components of a good business instinct.
With all these skills and more, you can opt for a great and rewarding career as a web designer.
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