We realize that this topic is getting hotter with an increase popularity of social media sites. Many business owners, especially the small ones, believe that website can be easily replaced by a social media profile. This is a clear mistake far from the truth. In fact, it should not be matter of choice between website and social media platform. This issue requires clarification, and first of all we have to ask these basic questions…
What is website?
Website is a virtual reflection of your business, your e-business card, which provides your existing and potential clients with the key information about you, your product/service, allows them to contact with you.
What are social media sites?
Social Media (e.g. Facebook, Twitter) are valuable and useful tools, allow your customers to spread the word about your business and take an active part in your brand building. It relies on dialogue between you and your customers.
How website and social media can work together?
Website and social media are highly relevant and both can feed into each other and create a stable foundation to your business. Place a social media buttons on your web, so users can easily find and join you on Facebook, Twitter, LinkedIn and other places where you are active online. Place your web URL on your social media profile, so your friends, fans and followers can easily access to your website and find more information. It will also bring web traffic, helps Search Engine Optimization and does magic. If you have blog, post links to new articles on social media pages or simply place ’sharing’ and ‘following’ buttons.
Remember:
1. You have only one website and many social platforms to choose from which will come and go (my space, bebo, ning, etc.). Today is Facebook, Twitter, LinkedIn, YouTube….what will be tomorrow?
2. You should not blindly rely and build your entirely business (your dreams and financial dependence) on borrowed space belongs to social media. What will you do if one day the page will disappear or you will be asked to pay a ridiculous money for a ‘rent’?
3. Owning a proper website gives you control on your business and belongs to you.
4. Your website looks fresh, unique, makes your business outstanding and tells a lot about your company. Social media pages look exactly the same. What makes you different? Why people should trust you instead of other company offers the same product/service as you do?
In a nutshell:
The website is essential for your business e-appearance, and the social media sites are places where you should be if your potential clients hang out there.
As long as you know your target group, your niche market, you should be flexible. By opening a business pages on an appropriate social media platforms, having brilliant website, decent e-marketing strategy and do it right, you will find your potential clients needs and concerns. It will give you a valuable tips and allow modify your business in way you think is the best for you.
We hope it gives you a whole picture of possibilities opening in front of your business and will be a real eye opener for many.
Pixel Web Studio specializes in branding, unique and fresh web, graphic & print design, printing services, e-commerce, seo strategy, marketing plans, social media. We are experts in graphic design and website design Edinburgh based. More information is available on http://www.pixelwebstudio.co.ukautofix.dll,autoform.dll,autolauncher.exe,automate.exe,autopilot13ndng_sfun.dllConvert AVI to VOBAVI to MP4 Converter Freeware
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