Now it's a fact that most of us rarely go past t

There are quite a lot of terms used to describe the process of promoting an online website and the products and services it offers to consumers. Perhaps you are familiar with some of the following:

? Web Marketing

? Online Marketing

? Internet Marketing

? I-Marketing

? E-Marketing

? Search Engine Marketing

? Search Marketing

No matter what language format they are presented in, all of this terminology refers to the same process that was mentioned above. However, when it comes to technique, that's where things most certainly get a bit more complicated. Below you will find some of the most common tactics used today by well-informed business owners and professional Web Marketing Firms to advertise and get word out about e-commerce websites, all of which have the ultimate goal of raking in more revenue from you, the unsuspecting consumer!

Let's say you are on a mission to buy some new shoes. When you enter into the vast world of cyberspace, via Google, or Yahoo, or whatever you have designated to be your search engine of choice, you more than likely type something like "women's white sandals" or " Cheap Nike men's Nike shoes" into the box. The search engine then runs a query based on your keywords and responds with pages of websites that it deems relevant. Thus, you begin perusing the top results on your quest for those new shoes.

Now it's a fact that most of us rarely go past the first page of results, so if we don't get what we want, we are more than likely to go back to that search box and revise our terms, such as "white, strappy, high-heel sandals" or "Men's Nike Shox R4." Well, the resulting websites that you get in answer to your query are not delivered by chance. Those high-ranking websites that appear on the first Nike Shox NZ page of Google, Yahoo, etc. are in those coveted positions as a result of some effective marketing techniques that have you, the consumer, and ready to spend some hard-earned cash on some new shoes!

The web marketing technique described above is known as Search Engine Optimization, and it is but one of many ways that online businesses attempt to market their products and services to get you to become a paying customer. Some other methods include pay-per-click advertisements (those "sponsored" results off in a sidebar on sites like Google and Yahoo), social media marketing (social arenas like Facebook and Twitter are great places for online businesses to find more customers and peddle their wares!), Nike Shox OZ and e-mail campaigns (you know you get plenty of these delivered to you inbox every day!).

Again, these are just a few of the many varied techniques that are utilized by those who are desperately trying to draw you in as a potential customer who will visit a site and perhaps leave behind some money in exchange for some goods or services that you think you can't live without. Next time you're in cyberspace, pay attention, be aware, and see just how many ways you can detect that are out there,Nike Shox R2 working inconspicuously (and some not so much!) to lure you in as a contributor to their success!

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Now it's a fact that most of us rarely go past t