Have you ever sat down and really thought about what goes into a sneaker collaboration? ?And not just any old run of the mill, see someone else's trend and embroider your store's name on it kind of deal. ?But the truly spectacular team efforts that define and push this industry forward ?do you know the kinds of thought and effort that goes into those releases? ?Frank 'The Butcher' Rivera most certainly does, the former Concepts brand manager who prides himself on having created a shining career from nothing, much like sneakerhead culture itself. ?Frank lets us in Cheap Air Jordan 6 on his eye for storytelling through sneakers, a bit more about the context of a single collaborative project and a few other unique tidbits in a trailer from the next round of Sneakerology Studio video you can see in full below. ?Let us know what's your personal favorite Boston-born collabo and stick with Sneaker News for more insider info.
Ray Allen's making a habit of stealing the sneaker show, isn't he? After showing off that sick Air Jordan XVI 'Gold/Championship' PE on Opening night, the longest-running Jordan Brand athlete wowed the crowd once more by wearing the Air Jordan XVIII and Air Jordan XX in incredible 'Christmas' inspired PEs. These holiday-geared pair of Air Jordans was certainly a major highlight in today's exciting games, but that leads us to wonder if the Air Jordan XVIII and XX are due for a mass Retro re-release soon! More images of Ray's kicks after the jump, so take a look and stay tuned to Sneaker News for a complete NBA Feet Christmas Day Cheap Air Jordan 11 2012 recap!
Quickstrike continues to kill it with the special guests, this time bringing in a man who was rocking OG Air Jordans while you were still in diapers. That man is Spike Lee, who sits down with both Russ and Clark to discuss his history with the Jordan Brand and how he managed to wrangle his own silhouette out of the team. The hosts also touch on the hot-button issue of free sneakers and the jealousy-inducing hierarchy of product seeding. Stay with us after the jump for the full episode and let us know in the comments if you think is the best one yet what with the appearance of Mars Blackmon himself.