Failure to get in touch with other organizations risks placing organizations on to a path with a lack of innovation.

Life is just a mixture of collaboration and competition. People come together in a group in order to triumph against their rivals. Even the most fiercely independent people tend to have some people or teams that they have a soft spot for and whom they're not going to vie against. Business is regarded as an arena where collaboration exists, but competition is more powerful. Even within a team, co-workers may try to outdo each other, while on a grander scale our society tends to view businesses as lone actors, up against the world. That is very inaccurate, and lots of businesses collaborate with one another on a regular basis because of their own mutual benefit. There are many types of strategic partnerships, but many organizations use some sort of blend between the varieties. Strategic relationship examples are aplenty, with a recent one coming from Allwyn, a UK-based lottery company. They've been bidding for a lottery franchise and to help them make this happen they have partnered with a large mobile network business. The lottery company gains a technology partner to aid with their bid and reach more users digitally, although the mobile business gets nationwide visibility, prestige, and future sales if the bid is successful.

On the surface it may seem like the best technique for any organization is total domination - for the company to be the biggest business in its sector, for a charity to be the biggest recipient of charitable donations, as well as for a political party to win all available local and national seats and general public offices. As tempting as it can be, it is hard to attain such heights and any success in doing this may prove the presence of a broken system that may result in the organisation’s downfall at some time in the future. Rather, it may possibly be best for long-term success if an organisation were to do business with their rivals, something which requires continuous strategic partnership management. This is what the national broadcaster the BBC did for quite a while with the UK’s largest pay-tv broadcaster, a partnership which includes recently been extended. While both of these are direct competitors when it comes to channel viewers, the partnership still serves both parties well. The numerous services of both corporations are really popular, therefore by enabling the services of the national broadcaster to be compatible with the pay-tv broadcaster, customers don't have to worry about separate loyalties. They could remain users of both, meaning that the sum total number of customers for each stays higher than if individuals have to find the organisation they preferred.

Knowledge is finite for everyone, nevertheless the combined sum of knowledge of all people is incalculable. This means that we rely on others to understand and for their assistance when coming across a industry of expertise that we are unsure about. Learning does not end with school and as people grow older, they continue to take on new information from the people, experiences, and resources they encounter. Typically, individuals get mostly specialised knowledge over time, that is high in positives and negatives. It allows people and organizations to stand out and gain users, but it also ensures that they have gaps in their insights in important associated areas. This is fixed by strategic partnerships, such as the one recently announced by The Fork. They are an online restaurant booking platform and they have announced a strategic partnership with a hospitality industry guest experience and retention platform, serving as one of numerous strategic alliances examples in hospitality. Integrating their services will allow an even more developed hospitality experience for the customers of the two businesses, making both organizations more desirable and well-rounded.