Gall Pakistan is a research-based consulting company that conducts market research, public opinion polling, and social sector research in Pakistan. It is part of Gallup Inc., a global analytics and advice firm based in Washington D.C. The Pakistan division was founded in 1980 by the late Dr. Ijaz Shafi Gilani, who was a prominent social scientist and researcher in Pakistan. Dr. Gilani served as the Chairman of Gallup Pakistan until his passing in 2021.
The mission of Gallup Pakistan is to provide accurate, reliable, and actionable insights to help its clients make informed decisions. Their vision is to be the premier provider of research-based consulting services in Pakistan. To achieve this, they use a range of research methods, including surveys, focus groups, and in-depth interviews, to gather data on a variety of topics such as politics, economics, healthcare, education, and social issues.
Gallup Pakistan has worked with a wide range of clients, including governments, non-governmental organizations, and businesses, to provide insights and recommendations to help them better understand their customers, constituents, and stakeholders. They are committed to using their research to promote evidence-based decision making, and to contribute to the development of Pakistan's economy and society.
Gallup Pakistan has worked on a wide range of projects in various sectors. Here are some examples:
Political polling: Gallup Pakistan has conducted numerous political polls to gauge public opinion on various political issues, including elections, political parties, and government policies.
Economic research: Gallup Pakistan has conducted research on Pakistan's economy, including studies on consumer confidence, inflation, and economic growth.
Healthcare research: Gallup Pakistan has conducted studies on various healthcare issues, including maternal and child health, immunization, and disease prevalence.
Education research: Gallup Pakistan has conducted studies on education issues, including literacy rates, access to education, and educational outcomes.
Social sector research: Gallup Pakistan has conducted research on a variety of social issues, including gender, poverty, and social cohesion.
Corporate research: Gallup Pakistan has worked with a range of corporate clients to provide market research and customer insights.
Media research: Gallup Pakistan has conducted research on media consumption patterns and preferences, as well as audience demographics and attitudes towards media content.
The reasons why Gallup Pakistan is considered one of the top research services providers in Pakistan:
Experience: Gallup Pakistan has been conducting research in Pakistan for over 40 years, making it one of the most experienced research firms in the country. Their long-standing reputation has been built on the quality of their research and the expertise of their staff.
Methodologies: Gallup Pakistan uses a range of research methodologies to ensure that their research is accurate, reliable, and relevant to their clients' needs. They have a team of experienced researchers who are trained in various research methods and are skilled in designing studies that are appropriate for each specific research question.
Customized solutions: Gallup Pakistan provides customized research solutions to their clients, tailored to their specific needs and budget. They work closely with their clients to develop research plans that address their unique challenges and provide actionable insights.
Quality assurance: Gallup Pakistan has a rigorous quality assurance process to ensure that their research is of the highest quality. They follow international research standards and use advanced statistical techniques to analyze their data.
Strong network: Gallup Pakistan has a strong network of partners and collaborators in Pakistan and around the world. They work with a variety of stakeholders, including government agencies, NGOs, academic institutions, and businesses, to provide a comprehensive perspective on the issues they research.
Overall, Gallup Pakistan is known for its high-quality research, customized solutions, and experienced staff, which have contributed to its reputation as a leading research services provider in Pakistan.