other types of products, they sold "price of cabbage." Among them, is a baseball cap with the lowest price, price 59 Yuan, priced at only 19. But the face of Li Ning's vomiting of sale, many customers did not seem to buy it. Many netizens said: "this sale, it is against the brand image, did not think Li Ning got into this position. ” Recently, the reporter click cat Mall after Li Ning official shop, displayed on the home page of "autumn sports benefits – all under 300 can knock 50, 200 or knock 20" big exception stands out. Beijing East Dragon yanyue, Director of public
relations on Twitter commented: Li Ning by where the customer destocking, is cool for a short time, can in the long run, hurts the brand, Li Ning, who's going to buy high-season merchandise? You're wearing Li Ning Street, everyone would have said, was bought by cheap nike flyknit air
max
10 blocks. Xiong Xiaokun believes that Li Ning, the consumers do not buy it, Li Ning from high rich handsome becomes poor cock wire, which in turn will affect the choice of the brand's image. Li-Ning's transformation of "winter" Although Li Ning still in "winter", but it is worth noting that, these days, Li Ning has already dropped to the bottom of performance signs of a rebound. The first half,
Li Ning, its overall gross profit margin rose from 43.2% in the same period last year to 43.6% during the period, an increase of 0.4% and over 90% channel of dealers involved in the recovery programme, the average turnover has dropped significantly. Industry analysts said the "major sports brands air max plus tn
sale
earlier this year closed more than more than more than 2000, after swallowing blind expansion leads to consequences of passive closing, local sports brands have started to consciously take the initiative to adjust, and achieved some measure of success. ” Li Ning company shareholders annual general meeting of May 31 this year, company Chairman Li Ning,