sports brand leader, Li-Ning fame performance of recent years seems to be increasingly difficult to sustain the Overlord.Total market value: 7.395 billion; earnings: 9.24 times times book value: 2.13 times times listing: Hong Kong, China; gains over thenike free run 2 sale
past year:-30.1%."Li Ning's decline from policy instability," KAB Hong Kong researcher Zeng Yanling believes that "Li Ning implementation Manager, cnike free run 3 uk
ontinuous change in market positioning, ad spending remains high, and the failure to effectively control costs, was the main reason leading to its decline. ”
Five years ago, local sportswear brand Li Ning, the leading position of non-belongs to. In recent years, as Anta, xtep sport, 361 degrees international, peak sport, xidelong brand stronger, sportswear brand Li Ning in the country's leadership under nike free 3.0 v5 uk
constant challenge.Companies recently revealed 2011 earnings, Anta 8.905 billion yuan in turnover, 361 degrees of 5.569 billion yuan in turnover, xtep, nike free 4.0 v3 uk
peak turnover turnover of 5.54 billion yuan to 4.65 billion yuan.Anta already within a few years to grow to be on an equal footing with Li Ning company. As early as last
September, the international famous brand strategy consulting firm Interbrand's selection of "brand value rankings 2011 China" had been classified as highest ranked local sports brand ANTA. In the past, this award also belongs to Li Ning.Zeng Yanling told this newspaper nike free trainer 5.0 v4 uk
that from a development policy point of view, Anta's strategy is indeed to be superior than their Li-Ning. "Anta in more effective cost control and ad positioning, locking the mid-tier consumer groups, there is a higher market share, strategy development is clear, advertising and high efficiency. ”Li Ning is currently a relatively passive situation due to