The best way to find out if an item is a genuine Pandora is by looking
at the Pandora Hallmark on the jewelry. These days, many items from
Pandora are marked as 'ALE'. They also include '925' if it is made of
silver or '585' if it is made of gold.
'ALE' stands for Algot
Enevoldsen who was Per's father, the founder of the Pandora line of
jewelries. If this hallmark can be seen on the jewelry, then it means
that it is Pandora Jewelry
an authentic piece of jewelry. But, other copy-cat companies are also
trying to include this hallmark in their fake jewelry. Therefore, you
may need to look at other factors as well in order to identify the
genuine ones.
Find out if the retailer is an authorized Pandora
retailer. There are only few retailers who are authorized to deal with
authentic Pandora Jewelry. To find out if the retailer is authorized, go
to the official website of Pandora and check out the list of authorized
Pandora stockists.