LED energy-saving light industry "surface scenery, the inner sadness", the reason is very simple: sell off. A light tube price is higher than the common fluorescent lamp a few times. Make consumers flinch. In the production cost of can't down, the led par lights set off a marketing revolution: use the electricity payment by installment buying lamp, to become the enterprise general sales gimmick.
The tongue has LED into town
KuangZhiXiong office, like most guarding the base, have a bubble of the tea table of the sitting knew tea. The difference is, the tea table on two root 1 meters long tubes, every light tube is then a meter, red reading was beating time. Whenever there is a guest too, KuangZhiXiong will be introduced to them: This is common fluorescent lamp. This is LED energy-saving lamps, their power consumption is three times.
KuangZhiXiong belly is doing hardware accessories processing, but recently, he spied a new industry. That's LED energy-saving lamps.
As early as in 2001, doggone's most famous local electronic enterprise lucky electronic decided in LED. The lucky leadership decided to use the processing of CPT profit, investment research and development of the LED.
The end of 2008, the company would denounce is gigantic endowment into woman, 2009 and March in Jean. LED project development, stimulated the doggone enterprise in LED ambition. In the tongue change, shire town, such as quasi owned a factory taiwan-owned enterprise GuangBao technology, also in LED industry and gets 15 home the loan to the bank. Often, the emperor of light, photoelectric gallium semiconductor, of science and technology, and lighting etc.for enterprises has LED to join the army.
Following, government data show the tongue has become the pearl river delta LED town, at present the whole city engaged in LED lighting technology and product production management enterprise more than 60, sales revenue exceeds 2 billion yuan. In November 2009, the city government office issued the following promotes industrial development and LED to demonstrate the application work plan ", put forward by the year 2015, the doggone LED lighting annual output value to achieve 15 billion yuan.
Tube price scare consumers
Unfortunately, the LED enterprise common experience is not to be sold. "The industry is same, not be sold. You say" energy saving, common people all approve, is a quote, it immediately silence." Following JinYang energy saving technology, general manager of KuangZhiXiong said.
KuangZhiXiong told a story he told a friend introduced their production LED energy-saving lamps. Friends praised. Asked about the prices, KuangZhiXiong very low voice: "more than 100". Friends frightened: "So expensive! Who will buy!" KuangZhiXiong in distress situation: "In fact more than 100 were to sell, I have the cost of more than 200, speak to frighten dead, so I tried to, but said more than 100 people speaking or too expensive."
Why are LED energy-saving lamps so expensive? KuangZhiXiong with a root has ripped open the lamp, neatly inside the densely covered million small squares. "The little square is LED, we will purchase grain 5 cents a. This tube, there are 250 stars." He took in his hand the tubes, about 1.2 m long, the normal retail price of 250 yuan.
KuangZhiXiong office, to use with your production of energy-saving lamps contrast the root common fluorescent lamp, is in the factory next to the KuangZhiXiong a small shop. "That's the fluorescent lamp and a few bucks to buy. I can buy this less than ten dollars."
So the price a few times, makes LED energy-saving lamps to "fly into the common people's home".
Save for Strasbourg push the "payment by installments"
KuangZhiXiong wondering how to make their own LED lamp bell to go out.
In the doggone south road HongFu telecommunication bureau upstairs, "energy saving lamp zero Investment" advertising attracted the attention of the KuangZhiXiong, such "zero Investment" energy saving lamp advertising, he also met in other places. Reporter investigation understands, LED Flood Lamp in the field, the enterprise also not be sold by the problems. The doggone lucky electronic, frequently photoelectric lighting all.For on, introduced a "contract energy management" mode. This seemingly behind the fallacy of the noun is simple: buy the street lamp by the unit to the bank loan buys LED lights, and each year the saved by as much as 60%-80% of the electricity (i.e. use ordinary street lamp and the difference of charge of electricity of LED lamp) to quarter or points years repay the loan to the bank.
This model can be introduced to the outside of the tube led high bay lighting? KuangZhiXiong decided to give it a try. There was no and bank agreed before he decided to yourself and customers make payment by installment. He clearly know, management and maintenance of the street lamp are the government or village, a strong sense of energy saving, and you don't collapse. Payment by installment won't have a problem. But if it is the average family or factory, credit will be a big problem. He had to give up in ordinary families and factory try, turned to the building dish, shopping mall, hospital, school, and other units.
"It is now a little village in the trial of energy-saving lamps, and we led a shopping mall in the trial." KuangZhiXiong said, although these customers negotiations are more difficult, but I finally opened the head. And payment by installment buying lamp to his daily operation brings the best problem, is too slow recovery funds, it is easy to cause the capital chain rupture, and he needs to have a lot of liquidity. "We know and bank. Bank about is interesting. If agreement, we might be in the doggone accumulates promotion."