Behind MLM CCTV criticized derivative is a derivative from self to self-destruction yesterday (May 24) the major media are forwarding a message 'CCTV Secret \u0026 ldquo; \u0026 rdquo ;: derivative pyramid circle of friends show off their wealth through the development of offline' Derivative once again become the target of public criticism. Early in the New Year advertising the film in 2015 before the Spring Festival, the sudden emergence of the derivative black Masi Port Group 25,010,000 heavily on high throw, scored high ratings giant CCTV Spring Festival Evening advertising resources of gold, and claimed to be in the coming year hit more advertising money in the CCTV channels, in order to give its distributors bring about social identity, credibility and spread of power also means of CCTV is caught \u0026 ldquo; pyramid of \u0026 rdquo; whirlpool derivative justify. As the saying goes: \u0026 ldquo; milk is the mother \u0026 rdquo ;, however toxic derivative bombing mask problems exist after the New Year, but turns of CCTV, show off their wealth pyramid problem, kill cooked issues, etc., we want to use CCTV to name the derivative buried under the lingering shadow. It stands to reason, should take into account the derivative CCTV existing potential \u0026 ldquo; money from \u0026 rdquo; inducements, to the right a little lenient, but in fact the derivative ecology product after another outbreak of fake malicious fraud has become a social problem tumors. 1, derivative pre barbaric growth, the bureau's uneven, environment needs to reshuffle, derivative portion of the vicious gangs genes do dying, the potential problem of excessive amplification, and became the industry's stir feces sticks; 2, traditional retailers would like to use derivative transformation under dreams of riches stimulate new incoming who want to venture more and more derivative, however derivative bonus period has expired, will join in the fun of starving everywhere, the hidden problems are dominant technology, the derivative no longer hidden on the big money over her stuffy; 3, social micro-channel platform ecological circle of friends, by the vicious scraper, marketing impact, public opinion has become the hardest hit, but the letter was in the micro-micro's On issues of free ambiguous, vague, shops and other micro technology platform and stamina, fatigue, immediate problems and can not be effectively addressed. Priority, CCTV only picking up \u0026 ldquo; EFA \u0026 rdquo; banner, time and time again will hidden in derivative exposure ecology ugly problem out. \u0026 Ldquo unlike the Department of Transportation and taxi between software; \u0026 rdquo ;, CCTV conflicts of interest in the business tide background, not for \u0026 ldquo; little \u0026 rdquo; motives and reasons, derivative ecological problems of their own before they lead to this, Laoshuguojie people people shouting situation. Forced taxi taxi software can reform, no matter how quickly the development of a derivative, how optimistic outlook, in marketing model, profit model, and many other issues do not get \u0026 ldquo; transparency \u0026 rdquo; justify the premise, it is difficult to get rid of the public sit on opposite situation . So, in the end a derivative of ecological what the problem?
Marketing model: from scraper to brainwash wish to put forward a questionnaire, the likelihood is very disgusted with the people around him a circle of friends to sell things, but that does not mean that social platforms can not cut electricity providers, the public did not blindly exclude conflict truth The problem lies in the marketing model of the derivative. The original micro-channel marketing approach is "tales of vesperia cosplay " very simple: First, add as many micro-letter friends, potential captive audience; the second step, to take scarce product (overseas purchasing), high frequency use of the product (mask) and other products repeatedly refresh strengthen impression ; the third step, one on one consultant continued sales service, from acquaintance commenced sales. This sales model compared to the traditional B2B business platform sales, there is a huge flow of social platforms and fragmentation time of possession, another type of infection reputation and trust-based relationship between acquaintances, in derivative dividend phase, the concept has to imagine force, there are advantages, the most popular over time. However, as more and more derivative do, mostly they are college students, housewives and other grassroots people, under the guidance of no scientific marketing methods, malignant scraper, so that the micro-channel advertising circle of friends became the hardest hit, coupled with the social platform of users also had a fresh, inclusive decreased, to see such a scraper ads, disregard for the product quality of the first reaction is to say the cosplay costumes for sale first shield. This enables end users to obtain the majority of the derivative business chain lost to micro-channel 5000 friends ceiling, for example, if you are a dog, then refresh may wish to use a buddy relationship with mass testing to see how many real friends exist. Even if there is a number of acquaintances and colleagues, this amount is not enough to prop up the audience derivative sales of healthy ecosystem. Since the end product not affect the audience, no way a large number of Distribution, with the success of Chicken Soup would be better, the sun continues to show off their wealth turnover, constantly meeting pledging mobilization meeting, to influence those who want to do derivative business, so evolution into the final, it would be the status quo brainwashing of \u0026 ldquo; pyramid-style \u0026 rdquo; marketing of.
And most want to use derivative fortune psychology \u0026 ldquo; brainwash \u0026 rdquo; it is the inherent pyramid routine, which is the root cause of the mass blindness exclusion objectionable, just good to talk business product that is, keep the sun transaction records and cried monthly income of 100,000 brain damage type slogan, it is not strange hat covered with MLM. If scraper or real potential audience, but not so clever marketing fills brainwashing come this far, the nature of the derivative is completely changed, although can not be called a pyramid scheme, but the gap is a step away, in the community Irrational cognition mainstream values, the want to prove that they are not MLM is too difficult, of course, many in derivative practitioner brainwashing, do not think that \u0026 ldquo; Training \u0026 rdquo;, \u0026 ldquo; swearing \u0026 rdquo; \u0026 ldquo; xuanfu \u0026 rdquo; is brainwashing behavior, in that case, then blame the world do not understand the truth. Profit model: From cooked to kill classification stands to reason, the scene of a social platform as a community of high-frequency use, the development will certainly be the last extension of the electricity supplier, as pure electric provider platform sales, businesses and consumers are connected, are no emotional, personified connection, there is no continuing to strengthen the impression of recurrent infection, but did not share the emotional type of infection between friends, and business social networking platform on the presence of these advantages.
There is a friend, he would use the weekend to do some delicious biscuits, acquaintances circle of friends after seeing friends will buy, in confidence, in the emotional connection, in the personification of charm, which is a derivative born with pride. But the problem is that there are opportunities where never a party to the Pure Land. If it is to do business, then you have to consider the audience and enlarge the sales do go up, raise the profit margin, which brings three issues: 1, acquaintance gone, everyone's social circle are limited, students can generate trust relationships, friends, loved ones only a handful of business by this acquaintance is clearly not enough, once the relationship between the circle expanded to thousands of people, even friends of friends is not based on trust acquaintances Complex exist. 2, the pyramid structure level agency, once there is no support trust relationships, circle of friends and electricity marketing business platform advantages compared to nothing, and the only real-time chat had become a drag, if a stranger to buy a product on the adoption of each micro-channel whisper asked again, the workload is very large, it is better to look directly at the sales data, see reviews and more effective. In this case, the derivative do big business only transfer target, the development off the assembly line as the direction of the agent to do so on behalf of the agent from the total two agents then to the final and then to the end customer, the pyramid structure was, like at what level, no professional degree, credit and other reference index, as long as you can take a certain stock.
So are they in terms of total generation need to consider whether the product is sold, as long as the item is charged to a two agents earn money, we do not consider pre-sale problems, but also the large number of big sales. However, the agency model, is nothing more than just warehouse transfer top of the pyramid people benefit, bottom of the pyramid people have become victims, with pyramid schemes difference on nothing, and besides manufacturing information barriers, engage intermediary form, with information transparency Internet is also a departure from the general direction. 3, the derivative is a scarce resource, we say this is because suitable derivative products, particularly scarce, should also have customer price high, high profits, more repeat customers and other characteristics of products are not many, derivative like a desert an oasis in the living environment is poor, scarce vegetation, but once grown up, the audience will be high dependence. There are many traditional retail companies, saw the potential derivative, have put forward the slogan of a transition derivative, the derivative as a new media marketing channels to seek a way out to the product, but it is not clear whether the product is suitable for their micro Manufacturers, even thought to raise the price based on the original value, classification is derivative sales, complete this pool to muddy the water. Trend Outlook: from autogenous to \u0026 ldquo; self-extinguishing \u0026 rdquo; since existing derivative ecology is sick, it is not in relation to outlaw it? Obviously not, if Tencent early start, why not on the micro-channel derivative problem statement is because: 1, the micro-channel helpless, a derivative is an entrepreneurial direction, from physical stores and then to open Taobao business venture, the two Entrepreneurship economic form mature and saturated, while social software platform based on the derivative of another rise of entrepreneurial direction, it is this social trend of electricity supplier propped up a large micro-channel valuation and imagination, not to mention on a social basis extending electricity supplier is a natural extension, micro letter as a full range of life service platform, micro-channel can do is optimize ecological, can not be completely stifled derivative. Derivative social platform is derived from ecology electricity business model is the business form of a large circle of friends and fragmented time traffic based on naturally occurring micro-channel unexpected growth rate derivative would be so fast, micro-channel also lost in derivative potential for future development, now only open one eye closed. 2, from self to self-destruction, since it is a derivative ecology, it is bound to be difficult to be around, the future can be developed to what it was like, we can only rely on their own systematic adjustment, as the platform side can do is micro-channel but the formulation of rules positive guidance, as a derivative in the future will be what, only to its own devices, of course, as a natural outgrowth of ecological social platform, where the \u0026 ldquo; \u0026 rdquo ;, self-destruction can not be completely dead, just but we need to explore while in the dark.
Future look like? If you look at the social ecology of a community's way out of electricity should be generated one based on trust, emotions, deal with sustainable consumption, there is a premium brand, and ultimately orderly operation, imagine, at that time there is to do MLM business of brainwashing propaganda, cosplay xxxholic nor in order to enlarge sales regardless of product quality, regardless of whether the product reaches the chaos in the hands of the audience and other bad interests under expulsion. The products have a deep understanding of, charismatic personality who would be the product of community ecology core, through his experience, sharing a large group of fans influence consumer decisions, so as to form a closed loop transaction. However, to this day, to come it? Since it is a business, in the early stages of development brutal, no one does not seek to maximize the interests of the derivative to optimize the ecological challenges facing imagined. [Titanium Media Author: Jiro eyes open, public micro-channel number: cross-border thinking (kjsiwei) Micro Signal (tmel0211)]