[Losses] of dead whales network: Google was wrong to hold the thigh! because Google China and the rise, but also because Google China and the decline of whales that once the music website star, basically in name only, become martyrs genuine Chinese music on the road. After whales off the PC end website, whales founder Chen Ge has resigned as CEO, leaving single-handedly founded the company, in the field of music from the beginning of a new venture. Whale common shares up by Yao Ming, Yao Ming, Zhang BenQ brokers and Chen Ge, the tripartite investment reached 20 million yuan, despite miserable situation now, however, in 2006 when the whale described as bright.
At that time outside of the whales give a very high rating, or even that Yao Ming may make investment decisions that Yao Mingcheng Following Mr. Chen, Li and Ding then a network upstart. In that era of rampant music piracy, whale is unique, early stage of development can be considered successful. Whales from June 2005 to begin preparations, September 28 that year to get a license, registered member to rate increasing every day thousands of people. With the huge star Yao Ming effects and music genuine, whales soon met \u0026 ldquo; elegant \u0026 rdquo; \u0026 mdash; \u0026 mdash; Google China, the two sides with the launch of Google Music Search. This cooperation not only whales get $ 15 million investment, more importantly, so that whales with great resources and income. From October 2009 to October 2010, Google received a total of ten million music search advertising revenues, of which 8,000,000 are brand display CPM, other music sites less advertising, and mainly from ad networks and games. Whales and Google China team had a really good imagination. According to Chen Ge's estimated that if whales and Google China music search Cooperation continues, the dominant digital music today is Tencent and whales. However, in 2010 Google announced its withdrawal from China so that all stopped short, whales in the digital music genuine attempt ended in failure but also to Chen Ge deeply sorry. Whales have a lot of fatal injuries in the development process, after such as Google China shares and reached a music search Cooperation whales completely Pong on Google China's thigh, loss of technology, traffic, resources to support Google, the whale has been on Google illusions, unable to come up with their own selling points, did not reflect the new development ideas, resulting in a passive whales after they could not reverse the critical situation. Bigger problem is happening in the conflict "dead or alive cosplay costumes " between management and investors, the management of whales from the outset, there is no absolute control, resulting in decision-making is hamstrung by the investors, Chen Ge when Artesyn Technologies in an interview recently said that this is sorrowful lesson, there is no absolute control makes many decisions are passive; cooperation with Google ad sales dropped more accelerated right whales predicament. Chen Ge will again venture company placed in Sanlitun, the project has been arranged for some time, but not to introduce investors.
Chen said, if another investor seeking shares, they will long eye, no matter how good investor, how many aura, he would insist on holding companies, to have the absolute right to speak, or to venture only at arm's length . Early days: Chen Going BenQ Meet Yao Yao Ming in the NBA in the most glorious era, NBA and the Rockets a household name in China, Yao Ming has become the spokesman for NBA in China. Yao Ming, Yao Ming, the team also realized early post-crisis era, began to consciously invest layout. Although the sports star Yao Ming, and music and Internet industry has nothing to do, but a lot of people know that Yao Ming is very fond of music, he is a typical music fan, Yao Ming was a geek, which Yao Ming Investment music sites foreshadowed later. However, in a very long time, understand the music and not seen Yao Chen Ge, then, is how Yao Chen Ge team know it? Insider told Artesyn Technologies, a classmate Chen Ge familiar with BenQ, 2005 in the spring, in the introduction BenQ classmate Chen Ge, Chen Ge was informed that a project is doing, which is the prototype of Whale Music. Chen Ge later recalled, BenQ \u0026 ldquo; was very excited, and immediately flew to Shenzhen from Shanghai \u0026 rdquo ;. \u0026 Ldquo; we ate lunch at the hotel on the second floor of a four-star restaurant. We talked until 4:00 in the afternoon, so it negotiated. \u0026 Rdquo; Under the plan, although similar to itunes genuine music downloads in China did not form a huge new profit growth point, but this model is very successful in the overseas market, Chen Ge Yao team believe will be the future of digital music downloads mainstream lifestyle . This makes Although Chen Ge Yao did not even call through, but Yao cash investments quickly arrival. cosplay costumes for sale BenQ has said that Yao endorsement treated fairly careful: \u0026 ldquo; Yao told us repeatedly stressed that, for their own business reputation, to cherish life, like to love, not allowed to see something, we must not rush to do. \u0026 Rdquo; but in the early whales a conference, Zhang Yao BenQ persuaded to join the conference whales for whale and Chen Ge team cheer.
Chen Ge was also very proud, saying \u0026 ldquo; people just know that Yao Ming is legally registered shareholder of our company, that's enough, you do not need to say a word. Also what the image endorsement, advertising as well as the need to do \u0026 rdquo;?? Yao Ming team also will develop into whales Planning Team Yao, BenQ revealed a few years ago when talking about whales, \u0026 ldquo; While Yao Ming is just pure investment, did not participate in the actual operation of the site, but he's also on the development of the site to make some of their views; and long-term perspective, maybe someday Yao Ming is not playing, it will enter the company. \u0026 Rdquo; however, a few years later in Chen Ge opinion, Yao Ming had a halo effect is gone, this investment does not seem as BenQ and Chen Ge had preached the good, Chen Ge have even been reluctant to recall. Chen Ge interview Artesyn Technologies interview revealed that they have basically not want these things, think \u0026 ldquo; wet \u0026 rdquo; and just as Beijing's fog and haze. For this team to cooperate with Yao Ming, Chen Ge has changed his attitude, says venture to grasp two points, the first is the founder of a valuable company, has a huge product value of the company.
The second is by the team itself, with its own decision rights guaranteed under the premise of these two points, whose potential can be borrowed, if not no chance, this is their future in any business, any business criteria. Chen Ge Yao did not talk about cooperation with the team are not happy, however, can be seen between the words, as management and minority shareholders dissatisfied. Chen said, \u0026 ldquo; the world is not to say that only Steve Jobs was a great's CEO, can create a great company like Apple, Nokia's CEO, Motorola's CEO can not. The combination of art and technology, at least more than 10,000 candidates for CEO and executives, and why others can not become CEO, but only Steve Jobs success of it \u0026 rdquo;? Chen said, which means that Apple's board and shareholders Jobs can go all out to support, the final decision to Jobs, which is very important for start-up companies. Start-up companies in the development process will encounter many difficulties, the founders need to do too much choice every day, there must be a rapid choice of culture, or start-up companies to the game. Chen Ge appreciate the strategic investment of Tencent Sogou story, Chen said Ma cattle, Zhang also cattle, but two Internet heavyweights will be handed over to Ms. Yu Sogou, and give strategic support, which is the investor to do thing.
Only the top-level people can understand, and now China has a group of such people, understand what is the real boss, what is the real shareholders. On Google illusions passive for change last September, Yang Luo general manager of Google China Engineering Research issued a statement in Google China blackboard revealed Google decided to shut down in China's music search service, the explanation is that after Google Music Search Release influence not up to expectations, it was decided to shift resources to other products among the team. The Kai-fu Lee era model of localization of products to end its four-year operating history in China. A ripple, BenQ Whale Music chairman said at the time, decided to withdraw from China after Google in early 2010, Google drop in traffic very much, music search has also been a great influence, and Google China has not spend too much energy on the music search. BenQ emphasize that the decision to stop the music search Google has made, rather than the whales to stop cooperation. Chen Ge reaction more intense, says Google music search is Kai-fu Lee, Kuo to illness, Lin Bin, Hongfeng, Junin and Richard Peng and other co-operation from March 2009 Google music search on-line to June 2012, the whales service Google 6000000000 millions of users download audio, produce about PV150 million ad inventory of about 400 million yuan. Chen Ge implies, this is not a no influence on the product. Chen Ge pointed out, but Google withdraw from China after 2010 has been confusion, Google music advertising sales almost stopped, but repeatedly refused to apply for the whales to sell advertising, resulting in huge traffic, Google is responsible for advertising sales is minimal. Chen Ge recommend Google for Whale Music and Google Music users to apologize, directed at Google China has completely changed appearance.
Despite the heated rhetoric, Chen Ge heart is still on Google China luck. Chen Ge said afterwards that the catastrophe comes as the same, we always imagine the disaster will soon be over, and then everything goes back to normal. When Google to withdraw from China in early 2010, the same year in July to get a license, we believe that the difficulties are temporary. \u0026 Ldquo; just like a failure, like marriage, divorce before holding an expectation. \u0026 Rdquo; most importantly, Google is still the major shareholder of whales, Chen Ge did not believe Google will be set regardless of whales. But since Page became CEO, Google cut a lot of non-core businesses. When heavily in the acquisition of goods from being cut down, even as Wave, Buzz those who have been abandoned when the star product, let alone a cold has suffered in China music search it. Chen Ge, but did not give up. In fact, Google out of China in the year, Google sales team instability, not in the mood to take into account music search advertising sales, advertisers also greatly Google quit China events, which makes the whales advertising revenue greatly affected, Chen Ge was the biggest idea was to get back Google music search advertising sales rights, and Google's sharing ratio remained unchanged.
To achieve this goal, Chen Ge to find a time Google China all include a person when he was Google Greater China president John Liu, due to the need to modify the contract, China, is not this permission, Chen Ge has found Google's US headquarters, with Google Corporate Development to discuss, in 2010, Chen Ge for the right to sell something to the United States twice. Chen Ge This line would also get Android music agency. Let whales helpless happened, there is a strange phenomenon in the Google internal, neither agree it was said, and no one disagreed, but a little time goes by, the situation is deteriorating whales. Turning now no right to sell the issue, Chen Ge so far still think it is a profound lesson, if it is to sell their advertising whales, whales fate not this, which is that Google Music Search was still a huge traffic, a year probably counted There 9000000000-10000000000 of PV, even whales sell their own 10%, 15%, 20% of advertising volume, it is not a small income. \u0026 Ldquo; whales in the contract had to be won over, because search download audiovisual cooperation we have depth, very dependent on Google, in the business model we do not have the right to sell advertising, which is a huge mistake. \u0026 Rdquo; this painful experience make Chen Ge firmly decided, after any company do not repeat this mistake. If the whales this time positive transition from the system from Google, may have a better future, but the fate of the whales still lies in Google who, even in Luo Yang announced the closure after Google fairy tail cosplay music search, still luck. Whale want to try to Googleplay to China, whale much earlier to discuss the cooperation on many occasions and when he was vice president of Google China Engineering Lin Bin. Even Lin Bin has left Google three years later, the idea of whales still not eliminated. Chen said, \u0026 ldquo; we have no other choice is to keep the effort, all the things on earth are to work, even if there is one ten thousandth of hope. \u0026 Rdquo; unfortunately, until Chen Ge left the whales, whales to achieve this goal is still nowhere in sight, but also perhaps investors is restricted by the whales repeatedly missed opportunities in transition, leading to the loss of absolute Chen Ge the right to speak so far to heart.