Field wearable two unicorn FitBit and GoPro data big PK English text: The Early Winners In The Consumer Hardware Wave everyone concerned if there is news these days overseas trade, it should be listed for FitBit and become another one \u0026 ldquo Nasdaq; Unicorn \u0026 rdquo; level of start-up companies in this News It is not new. Previously, we wrote an article talking about GoPro revenue growth rate is incredible how. And now it seems, FitBit faster growth rate than the GoPro! From the chart we can see, FiBit from 14 million dollars to 76 million dollars, then to 271 million dollars, to 745 million dollars, in just four years later. It is actually carried out 170 cosplay costumes for sale percent annual growth rate during this period of time and until recently, its growth rate has been behind the GoPro.
Everyone knows FitBit do is wearable device, product price at $ 100 the basic price, margin with GoPro almost all of about 50%. But the difference is that you can see from the chart, FiBit "tales of the abyss cosplay " profits are rising, and GoPro profit growth trend has been flat.
Impressive is that you can see from the chart, FiBit has a higher growth rate than the GoPro, but investment in marketing only GoPro elfen lied cosplay above 10%. Meanwhile, FitBit investment in research and development are far above GoPro much. Especially in the recent period, it is estimated that the market under pressure to give other competitors, forcing GoPro R \u0026 D investment in the non-stop rise in order to be able to develop more diversified products out. The FitBit also face this problem, they are impossible to avoid and Apple Watch and other wearable devices crossfire, after all, this is not a monopoly market.
And, with regard to investment in annual operating income share of the company, the two companies are similar: the OPEX probably accounted for 1-3 percentage of annual income. Overall, FitBit and GoPro two great companies are profitable while maintaining the incredible growth; both are facing enormous pressure brought by a competitor, we need to consider the adoption of product differentiation ways to beat their competitors from the market and sales; the same time, with venture capital support wearable device world, they are also the first group of the two winners. And this world will likely continue expanding. Text / World Council Zhuhai Fenduo; micro-channel public number: TechGoGoGo /techgogogo