Who is the next change in the situation of China's Internet King? EDITORIAL: Everyone is thinking about this question: in the end who will shape the Internet turned upside down, a strong rise of the mobile Internet to become the next king of this era? i horse and everyone else, are doing this thinking. We believe that: (1) \u0026 ldquo; people \u0026 rdquo; nature of the platform will be the future trend, it will include everything including games, electricity providers, etc., information. (2) For Humanity \u0026 ldquo; stable \u0026 rdquo; research of the future will determine the next direction of the Internet. The next Google, the next Facebook will become more \u0026 ldquo; stable \u0026 rdquo; humanization platform was born. (3) the individual will become the core strength of the future of the Internet, it will be marginalized for the Internet form groups and institutions. With the rapid development of mobile phones and a variety of terminal form of the Internet it is becoming increasingly diverse up.
Even we faced many challenges in this area, but more than ten years old has always been trend-leading companies are also getting increased the sense of crisis. Sohu CEO Charles Zhang, Netease CEO Ding Lei from the beginning of 2011 has done a deep reflection, to prepare the force; and Tencent and Sina's Chao Ma at more than alert the start of the traditional portal site to social media elements, Weibo Tencent friends and other rapidly developing situation; in addition to the widely optimistic about the Facebook overseas mode imitators in China Renren and Kaixin but had faced a decline in traffic, churn the bad situation; on the trend, mobile Internet + electricity Suppliers + binding financial services sector has been unstoppable in the next five years, these new areas will be dominated by existing forces, or captured for emerging companies, the industry is also controversial. These are for people to shape the future of China's Internet and the competition is full of longing and imagination. People are slowly moving towards a consensus view: the future is not a traditional site, nor belong to the traditional portals. Whether the traditional Internet, or mobile Internet, whether foreign or domestic, future all point in one direction: social media, and even many of the cosplay costumes for sale Internet pioneer who has already called the \u0026 ldquo; All Things Social \u0026 rdquo; slogan. \u0026 Ldquo; people \u0026 rdquo; of the platform is the trend in fact, whether it is social media is defined as the number of Internet sites or APP program, they are on traditional business does not seem much different sites, they are also in the game, information, entertainment, and even online shopping, e-commerce development effort.
This misunderstanding leads to a lot of people with ideas to do traditional Internet sites social media. This simple practice of translation function in terms of social media is fatal, it is a lot of sites and applications on the root cause of falling before the dawn of victory. In fact, social media concept was too many people misread. The so-called social media is not a form, but the inner essence and spirit. Facebook, Twitter, Quora and other social media is all business despite the appearance, but the essence is in fact true friendship based interactive forms, and its purpose is to deepen the relationship; and online games, information, entertainment and e-commerce sites and other traditional and tradition Although the practice of portals are in the same business as the appearance, but it is web-based collaboration, online interactive forms, different purpose, they are either complete the task, or learn, or facilitate transactions. Deepen relations and to complete the task, such as knowledge of different goals in their decision on different methods and achieve path. Social media should have a new set of completely different way to understand, to operate, to explore. Its "cosplay haruhi suzumiya " core should be \u0026 ldquo; people \u0026 rdquo; personalized, its commercial value lies in becoming a user-friendly platform.
Throughout the history of the Internet form, which can be summarized as experiencing the basic tools of the times, the three stages of the platforms and user-friendly platform era. Simple news site, a single category of shopping sites, a single game, a single software and programs such as QQ Instant Messenger, and 360 security guards and other tools are the product of the times, the Web search engine, the traditional video sites, APP Store in the thousands thousands of App in the strict sense should be classified to the most elementary stage, because although they appear late, but it does not get rid of the detention single tool can easily be marginalized. And to diversify the search engine Baidu form appears and Google, multiservice both Sina and Tencent integrated portal, and establish a comprehensive ecosystem of Taobao and other e-commerce sites regarded era characterized platform to promote the greatest era, the era of platform that has a mass of customers to meet their many needs, but more as a unit based on population, lack of personality and humane elements. The further development of the internet age is slowly giving humane factors. Myspace is a pioneer in user-friendly platform for people interested in it from the start, you select the favorite music as a starting point, causing the first revolution of social media, it was even beyond the two giants Google and Yahoo as the world's traffic King, highlighting the value of the user-friendly platform. It was replaced by Facebook come from behind, it abandoned the people of \u0026 ldquo; interest \u0026 rdquo; this factor of uncertainty in favor of the \u0026 ldquo; stable \u0026 rdquo; relationships start, use real-name system to promote the social media to new heights of arrival It still is above this wave of wave of waves.
Business logic contrast social gaming giant Zynga and traditional gaming giant Activision Blizzard will be distinct differences were found tools era products and personalized product platform era, as well as more user-friendly platform to highlight the value. (1) mechanisms of social game invite acquaintances ridiculous easier than conventional avalanche of advertising, easier to form user scale. (2) social game is more specific than the network gamers motivation. The delicate relationship between acquaintances such as emotional factors, communication factors, factors will be weighed in sports, online games players than simply the general mentality of boredom, upgrade and complete tasks to specific and more valuable. (3) social game than the user MMO comparisons and more strongly on the achievements of the mentality, the mentality is more readily available deformity generate revenue. Comparisons easier born in the inner circle, the larger the circle, the number of such comparisons and comparisons weaker mind, think more difficult to dig out money from these people. (4) social game development cycle is short, high scalability, there are lower cost and with less risk than large online games, and has a strong adhesive, only a few large online only has a high viscosity. Because Zynga represents the future, so it can with little revenue has won the game industry leader and leading Activision Blizzard almost the same valuation. Moreover, in the next few years will be on the same valuation which widen the gap. Almost all market segments such similar games, social media are in a similar form to snatch the traditional site of the site.
Domestic SNS Renren almost Sohu traditional Chinaren alumni wiped out, and the blog is not too strong community of property also has a small leather things out before booming personal home life, such examples It has become ubiquitous. Who will be the future king as a user-friendly platform, socialization directly determine the depth and breadth of it in the future \u0026 ldquo;? Quack \u0026 rdquo; position. Interactive content based on personal, mass users, as well as continued attractive humane three core elements. The third element of more diversified, it is not only a test of the ability to build an ecosystem, as well as the maintenance of the ecosystem \u0026 ldquo; stability \u0026 rdquo; ability, then there will be a special article describes the author.
But based on the individual and massive user is encouraged to go two rigid targets to be achieved. To achieve humane platform, starting its first point to consider is based on the individual, not on the process, nor is it based on population. If careful analysis, we will find more and more sites are now two tendencies appear, or congenital genetic, acquired only adjust, but very difficult to change two qualities. Sites are either meet the population needs; or to meet the individual needs. Specifically, Tencent is a website based "discount tiara " on individual needs, starting from the QQ birth, the tone has been established, it is done based on the QQ user interaction to meet the individual needs. And Baidu is born from a search based on meeting the needs of all websites do is demand for the product groups, it is impossible to develop a search engine for everyone. Tencent do when products are based on individual needs, often so smooth, such as QQ space, QQ Show, etc., but once involved in community demand for the products: These two modes will directly determine their future direction, so we'll see There will be some obstacles, such as Soso, QQLive, TT browsers.
Baidu is also true. When doing population-based demand for products, it is very likely to succeed, paste it, encyclopedia, library are all true, but it relates to the individual needs of fine products, often difficult to succeed, including talk, space, hi like. Similarly, all network is also based on individual needs, it is difficult to make the group formerly known, but it will do a lot of potential personal image. Taobao belong to a heterogeneous, its individual behind each account are also groups such business extends to social media is bound to encounter difficulties in the field. Sina is an exception, it's news is based on the needs of the population, it is cut into the blog, the collar can be successful, not because it has become based on individual needs, but to its core competency is the ability of speculation. Speculation on the nature of the ability to have two sides: it is the celebrity meet individual needs, as well as the needs of all groups. Different Tencent Weibo and Sina collar nature that it is also based on the property's individual needs, compared to Tencent, Sina just in social media in the previous phase. But it is worth mentioning that the ability to meet individual needs, while Tencent have tried to strengthen their own hype capacity to meet the needs of everyone in the group, which is very prominent in its QQ space and reflect microblogging. \u0026 Ldquo; celebrity personal needs + VW + Volkswagen group individual needs demand \u0026 rdquo; Tencent combination of all three is digging deeper in the social media field. Therefore, in this respect, is the absolute leader Tencent, happy network, all network and other SNS, followed by portals such as Sina of speculation again, the Taobao although difficult, but you can try, and Baidu, Google's search engine is so We are facing serious difficulties.
To achieve humane platform, but also has a huge user base. In fact, this has the potential for stocks to have made a clear limit. Either it is itself already has several large sites existing mass of users, or that several other zynga open API class after the third-party companies. After usher in the trend of open API, it is the definition of the mass number of users has changed. The most typical is the recent controversial UberMedia. This company is based on third-party Twitter mobile client company, through acquisition encompasses UberTwitter, Twidroid, EchoFon, TweetDeck Twitter and other third-party applications in the top five of the three seats, Twitter users, 20% of the mass of news Send by Ubermedia its services. This \u0026 ldquo; parasitic \u0026 rdquo; in fact, through Twitter this giant parent, easily borrowed its massive user, this is the era of social media is an important feature. In fact, recalling the history of the development of the technology industry, we will find with respect to the tip-to-head competitors giants, the chain on its parasitic giants who often is the biggest enemy, is the future mainstream. IBM era, it introduces Intel and Microsoft as the CPU and operating system vendors, the latter two both industries has expanded into core areas, to subvert the IBM position. Similarly, in the Microsoft era, Google as IE browser, Microsoft's operating system on a small application, eventually evolved into a subversion browser, thereby subverting the power of the operating system, Google and Facebook are walking the same old road.
In the Facebook era, clashed Recently Zynga and Facebook are also highlighted in this dominant king Facebook social game on Facebook is the subversive power of the parent accumulation. These parasitic and mother who had the same mass users, and maternal and inextricably linked there, both longer than an occasion and good at self-protection, both for the right time to attack, but in the right areas and maternal harmony get along until the last position of the parent of subversion. In other countries, an important trend in the future is \u0026 ldquo; parasites \u0026 rdquo; who subvert now \u0026 ldquo; mother \u0026 rdquo; the case will be more and more, and even change the shape of the whole industry chain. In this \u0026 ldquo; Inception \u0026 rdquo; like a complex system, domestic and foreign sites are not the same, they are extremely conservative, they are more inclined to put all the clean sweep on all downstream applications, including portals are especially Tencent practice is even worse. Although they do come out some open API attitude, but more just to enrich themselves diversified application platform, increasing the viscosity of the platform. Because of these portals and happy network, all network SNS have included two massive user base in China the vast majority, but they can also be copied moment, improvements, and promote self-innovation. Therefore, they compete for the user's future will be mainly reflected in the user's social media activity. From this perspective, Taobao involved in the field too professional, and Baidu user traffic to social media activity is not high, based on the relationship between happy network, all networks, and based on the ability of speculation Sina as the representative of several major portals seem well-matched , but the happy network and all networks need new ideas to build a higher degree of activity on the relationship, but Tencent has outstanding performance in these two areas, but also in the number of users should be better, and therefore the field deserved winner. Thus, despite facing a good opportunity abroad Internet morphological changes and social media outbreak, it will usher in the development of flourishing, but in China will still be the backbone of the future these may seem familiar but quietly change the old faces. Which will be more powerful Tencent, Sina, all networks will have outstanding performance, happy, Taobao and several other major Internet portals you may want to think about the ability of self-subversion. Baidu search engine, although this has lost its status as a mainstream, but perhaps from a technical, marketing and other fields occupy a place in this area. Although, for those of us in terms of small and medium entrepreneurs, wants to be the next king is still far away, but in the cracks still remains promising. Via i really dark horse by dragon