Touch Technology in the end is a what kind of company? text: 'Entrepreneur' \u0026 i dark horse Wang Jingjing April 19 morning, the dark horse campers Touch Technology companies in the United States filed IPO documents, the proposed financing of $ 150 million. If the IPO is successful, touch technology will be the round of the smart phone company's first mobile Internet entrepreneurs in the United States, but also the dark horse camp first US listed shares. According to the prospectus, the touch Micro Mobile gaming revenues (ie, water games under normal circumstances) in 2011--2013 respectively to 7.14 million, 75.95 million and 757 million, in 2012 and 2013, an increase of 963.73% and 896.34%, which Its main game 'fishing up' game series accounted for the total water rates were 90.1%, 62.3% and 53.8%. 2011 - total revenues in 2013 were touch technology 8.68 million, 76.53 million and 555 million, in 2012 and 2013, respectively, year on year growth of 781.41% and 624.87%. So, touch technology is a what kind of company?
This is a mobile game company, because a lot of people have mentioned Touch Technology will first think of 'fishing people.' It was still called touch cocoachina, because the company was first to do cocoachina Apple developer community started. The mobile games industry is that many developers think is a touch-hand travel agent publisher. In addition there are many in the use of touch technology cocos2d-x engine game development company, its impression more partial mobile technology companies. IPO documents submitted by touch Touch Technology allows us to have a very good cognitive perspective. Prospectus, Touch Control Technology took great lengths to explain his own platform business, apparently does not want to touch position itself as a pure mobile gaming company. (This is often susceptible to questioning can guarantee stable performance.) Touch technology start-ups in the history of Touch Technology was established in 2010, the two founders were Chen Hao Zhi and Liu Guanqun, and now only 3 years time. 'Entrepreneur' \u0026 i horse previously reported, by the end of 2009 Chen Hao Zhi and CocoaChina (China's largest apple developer community, mainly for some mobile developers to discuss post mobile development, marketing issues) founder Liu Guanqun acquaintance, and the establishment of Touch Control Technology . At this smart phone has just begun to rise in China, a time appeared a large number of domestic mobile Internet entrepreneurs. Cocoachina will be held annually (later two) Developers Conference in influential circles. Liu Guanqun excellent temper, although comparable physique and Chen. He is a senior software developer, has many years of experience in development and management of large companies. 'This man is the concept of the business.' Liu Guanqun evaluate his partner said. 'You know there are a number of people in this world, know how the world is going on, know what they want, he is such a person, but a lot of people do not understand.' But at the beginning of the company, the hands of two people only CocoaChina, it is unclear to what it could get. This year, Chen Hao Zhi joined the dark horse camp. Chen admitted that he 'threw a lot of somersault,' but it is also proof of seniority. He rarely mentioned the influence of others on their own. Then he asked again talking about his horse camp founder, the media entrepreneur, founder Niu Wenwen 'Gur you think I fly it,' and 'Gur' patted him on the shoulder and said, 'You'll do,' explains this ' bones very proud 'of people have had a vulnerable moment. Chen dark horse camp was just confidence. He saw a group of probably be called 'know what they want,' the people, such as Zhou, Liu Qiang East. If Chen's pride would not allow him to others easily expressed admiration, at least, he was on the Internet for many years to create a little world was opened. He later became the 'master' Zhou 'a sense of the pattern of the product,' he was impressed. That same year, the endless iphone iOS 4.0 operating system, iPhone4, iPad to the market brought endless imagination. Chen Hao Zhi is Apple fans, Steve Jobs felt faint created world can do something. 'I used to do almost all the communities,' Chen Hao Zhi said, 'just different positioning. Later translated words and prosperity is a niche market, ECKART is the mass consumer market make this company, we give their explicit requirements Back to the mass consumer market by the end of 2010, when what is mass consumer market? Is the phone. 'For the travel industry is about to enter the hands of Chen Hao Zhi, more direct and timely stimulus may come from another mentor Shi Yuzhu horse camp. 'He talked about the' journey ', said the first month of 6 million yuan revenue, 16 million the first month, I heard, feel that the game should be such a path.' In early 2011, Chen Hao Zhi Gang friend acquaintance 10 years (stone Technology CEO) is recommended to refer to Chen in the arcade fishing game. The latter to the game room to spend 100 yuan to buy a 200 game coins, playing 40 minutes and decided to transform it to the phone, and have achieved good downloads, mobile phone games that year, one of the most successful. In the 'fishing people' when ported to the Android platform, the touch science and technology and eventually acquired a stake in Xiamen cocos2d-x engine team. 2012 Touch Technology began cosplay costumes for sale 'fishing people' series of games the first to access the carrier billing system, and began large-scale pull income. 2013 Touch technology is also beginning to develop mobile gaming agency distribution business, and become one of China's largest hand travel agent publisher.
Touch Technology over the past three years a total of $ 83 million to obtain financing, several major investors are the Northern Lights, GGV, Sequoia, Steamboat Ventures, New Horizon Capital. (See other article 'touch science and technology to the United States IPO, Northern Lights 成最大赢家') touch Capital Story: In Mobile Entertainment Engine as the core platform for the company's prospectus touch first paragraph describes his : 'We (Touch Technology) operates an innovative mobile entertainment platform, providing a complete set of solutions and services to the global mobile developers, so that they can more efficiently to develop, release content such as liquidity, and to provide users with high-quality entertainment experience, 'its prospectus revealed in many ways a signal: Touch Technology hopes to position itself as a platform company, not a mobile game company, the core of this platform is by Cocos2d- x game engine and other mobile development tools that allow developers to move more effectively to develop games and applications, and the use of advertising via the internet and other means cash. So-called touch science and technology platform, in essence, and Tencent, Baidu and other user-oriented B2C platform is very different, which is more like a mobile entertainment developer for B2B platform, or is a B2B2C platform, closer to the positioning more like Taobao. Taobao's business model is through the medium and small sellers to offer free website builder, so they can quickly shop here, and supporting the provision of Alipay, Ali cloud, data analysis, Ali Mama advertising platform and other services, the main business of making money. Touch Technology should develop into such a platform in the hope that by offering free engine to developers so that they can more efficiently develop game applications, enabling them to become dependent on this platform, then through the surrounding game distribution business, advertising services, cloud services, data statistics to be realized.
Touch Technology cocos2d-x engine is the most upstream development of hand travel, equivalent to provide a lot of hand tour's 'water, electricity,' the realization of its possible future way more diverse way possible liquidity include: 1) advertising platform business. By implanting SDK advertising platform in the engine, long tail caught in traffic, forming a powerful advertising platform, and to make money. 2) The game distribution business. Through the first to discover a good game engine, and take over the release agent to make money. 3) mobile developers surrounding B2B services, including cloud services, data statistics, push, and through these services make money. The most important measure of the value of the Internet platform is usually not revenue, but the number of users and market share. Touch Technology prospectus shows, cocoachina forum above has 310,000 registered developers, downloads cocos2d-x engine is 70 million times. According to iResearch data, cocos2d-x is the highest market share of China mobile games engine, its market share is much higher than similar competitors. China ranked iOS game before 2013 100, 49 models is the use of this engine development. Including my name is MT, big head, forget the immortal kings 2, "discount tiara " Q Chuan martial arts, Immortal, blood One Piece and other well-known game, while lower Unity3D engine actually share in China. In addition there are many games developed using its own engine. In addition to games, there are many applications can use this engine development, such as many educational applications of the new East, as well as millet box so smart TV system. Cocos2d-x engine business touch technology, is the subject of direct foreign unity. It is worth mentioning that, unity and touch are Sequoia Capital, according to estimates, unity in 2013 revenue in the order of tens of millions large, and is also a platform layout, according to the current market unity of valuation of at least $ 1 billion. Unity is currently the main revenue unauthorized charges from the engine, as well as some of the plug-ins unity stores sales, in addition to training services revenue.
And unity is different, Touch Control Technology maintenance cocos2d-x is a free open source engine, so in terms of strategy and unity is quite different, touch the prospectus shows, cocos2d-x currently does not begin large-scale monetization, and It is to seize the market stage. Prospectus shows that the number of R \u0026 D employees touch technology surged in recent years: 82 (2011), 206 (2012), 444 (2013), showed that the company invested in the cocos2d-x engine platforms operating in continued to increase. In addition to China, Japan, Korea, the US, China Taiwan has a number of successful games using cocos2d-x engine. Cocos2d-x engine is currently the highest market share of Chinese mobile game engine, however, touch Technology prospectus shows that its current main revenue still comes from mobile games, in addition to a small part of the advertising revenue. (I dark horse believe advertising should have a lot of touch technology flow down to his own game, and therefore may not be counted in the advertising revenue). This shows that the business is still in touch platform layout stage, did not start large-scale monetization. ) Cash cow touch technology: hand travel water increased 9 times Touch Technology is currently the vast majority of its revenue from mobile gaming business. 2013 touch technology mobile phone game revenue of 546 million yuan (90.29 million US dollars), which the water is about 750 million yuan, in 2011, in 2012, a touch of water is about 007.1 million yuan, 075 million yuan (see table ). As can be seen, in the past three years, hand-water swim touch technology are up 9 times. It is worth noting that science and technology does not feature touch-games business, all of the smart phone business. This is the reflection of the new wave of the hand up the tour company, there is no (or little) page tour and end travel burden. Gross profit in 2013 was 46.27% touch technology, display hand travel is still high-margin industry. According to Touch Technology prospectus released a Chinese touch to participate in 2013 three of the top four mobile game: I called MT, space-time hunters, people fishing. Where fishing people are touch fairy tail cosplay technology since research, mainly involved in the space-time hunters touch iOS version of the release, I called MT-touch Android issue involved a number of channels. Touch technology mobile games in 2013 for the 750 million yuan of water, with an average annual growth of 9 times Touch Technology's hand travel business is divided into self-development business and distribution agency business 1) hand travel business the past three years since the inquiry, mainly income from operations provider channel touch technology since research products mainly fishing of people based series, and its products include fishing up 1, 2, etc. of people fishing, as of the end of 2013, there are 326 million of the total fishing series activation. 37 million MAU, 690 万 DAU. Prior to micro-channel game up, people fishing has been China's most mild red casual mobile games. In addition to fishing people, touch science and technology as well as Pleasant little naughty and other self-study products, but also to achieve better results on the list too. Hand touch technology research business travel from revenue primarily from carrier billing channels. Fishing people is the first to achieve large-scale success of smartphone mobile games in three major carriers.
According to iResearch, Touch Control Technology 2013 China Mobile, China Telecom, China Unicom three operators in the highest income mobile game company. This is a self-study in business, science and technology next may also touch on the line products include 'fishing Daren 3' and so on, the game uses touch your own 3D engine development, its success or failure will directly affect the touch Technology 2014 The revenue situation. 2) hand travel distribution business, by cocos2d-x engine to get the product, proximity, stamina is enough Touch Control Technology 2013 proxy issued 82 games, has a total of 93 games the agent distribution rights before September 2014. Including my name is MT, space-time hunters, Qin Shiming, melee Church, Hello Hero, Contra, a small crocodile love taking a bath, the brave front, brave winds pass, thousands of memories, beauty Qin, mortal comprehension and other partners including silverside, Music Activity excellent, JunMeng, Gumi, Konami, Disney, wash rice, ink Lin, Forgame like. As can be seen, most of the game Touch Control Technology agents are using their own cocos2d-x engine development and release of products on hand to get very rich reserves, showing a touch of technology cocos2d-x engine to help take good agent to release products very helpful. Summary: In summary, the policy-touch technology is clearly in the hands get very lucrative business travel business support platform, it is not simply hand with other tour companies from research comparing the performance of this industry, its performance will not be because of a games for mobile phones in the success or failure of ups and downs, its steady long-term performance may have surprises.
From the capital market to the standard for the world no company similar to the story of touch technology, if you must talk on the subject, the story of this company is equivalent to an overseas King + Unity. It should be said Cocos2d-x engine is a strategic layout, but this type of platform, currently abroad, no successful precedent. Currently only the touch of platform business at hand tour proved his release, but if you want to touch science and technology market to prove that it is a truly powerful platform, but also in mobile advertising, mobile developers prove B2B service cocos2d-x monetization capacity engine. This fight is the operational capability, I believe that after 2013 the team baptism and re-touch will be pleasantly surprised. In the short term, the performance of touch technology if sustainable growth, mainly need to see game-touch technology distribution business, as well as fishing up 3 and other self-study products, and advertising platform business.