Mobile Internet marketing law Ten winmarketing for the brand, the consumer is no longer a simple audience, but has been fully involved in the dissemination of a brand, a brand promoter; at the same time, brands and consumers to achieve a direct dialogue and communication, companies can obtain first-hand Nike Air Max Mens information by listening to the voice of the consumer. This change requires companies to adjust their position and attitude, attitude change and consumer communication. Rule two: Omni-channel full channel a consistent experience in the past, 'product-centric to the store as the center' of the traditional retail distribution model, it has been a new generation of 'customer-centric, e-commerce center' full-channel experience The substitution pattern. We want to follow the footsteps of consumers, in the whole channel, all the media to provide customers with consistent experience. Rule Three: Value Value Mobile Internet to subvert the law of value creation, we must return to the nature of the business, the real pain points users are found, find common needs of users, creating value for customers. Why the same production of digital products, Apple produced to bring full of different surprises? Marketing consultant Zernike Simmons made a 'golden circle' theory: three concentric circles, which is one of the most Why, the middle layer is the How, the outermost layer is the What. Most people's mindset is gradually pushed from the inside to the outside of the circle, and created great works, leading the great movement of people, the habit of thinking the opposite. Many other computer companies such thinking in order to persuade people to buy: 'We produce them computer performance, ease of use come to buy it..!' And apple delivery order just the opposite message: 'We will seek to break Status and mindset, always looking for a new angle way we design a high performance, ease of use of our product PC is a product you want to buy a 'reverse thinking lies the truth:..? To the maximum the influence of others, the key is not to pass the 'what' of information, but rather to give the 'why' of reason; people care about most is also not realize match between supply and demand, but to reach a fit of faith. Rule 4: Engagement sense of participation in the Internet to traditional channels unnecessary links, loss of efficiency of links are removed, so that service providers and consumers, manufacturers and consumers in a more direct docking, consumer preferences, hot spots can quickly feedback through the network. This summer, the 'otaku', 'young artists', 'stay natural', 'oxygen beauty', 'girl next door', 'rich handsome', 'sportsman', 'pure man', 'fans', 'girlfriends' 'technical man' and 'activist', 'face God', 'small fresh' and more than 60 popular nickname into Authentic Nike Air Force 1 Unisex Beige Brown Shoes the consumer's perspective. From early June to the end of July, nickname bottle of Coca-Cola sales in China increased 20 percent year over year, the massive 'Happy nickname bottle' summer marketing war 2015 Latest Nike Shoes has made tangible benefits. Rule five: Scream let me tip positive demand creators, all the time and energy into the 'people' understanding. They have been trying to understand the desire of our hearts, what we need to hate, what kind of things can cause fluctuations in our emotions, what kind of things can inspire us from deep inside the goodwill. 360 founder Zhou Hongyi said: Let's say, Huaxia Bank invited me to dinner, I opened a bottle of mineral water, after drinking, it really is mineral water, is called to experience it this is not called experience?. Only one thing to the New Nike Air Force 1 Mens Red White Shoes extreme, called the experience exceeded expectations. I joke: for example, someone handed a bottle of mineral water, I drink which are all 50 degrees Maotai - this thing just beyond my experience. Assuming it is a experience, I (as a user) will be everywhere and 'Where can I eat, I thought it was mineral water, which is the result of Maotai.' Rule six: Iterative rapid iteration iterative thinking here, for traditional businesses, more focused iteration of consciousness, means that we must pay close attention to the timely Genuine Nike Air Force 1 Unisex White Pink Shoes and even real-time consumer needs to grasp the changing needs of consumers. 'Agile' is a typical Internet product development methodology is a human-centered, iterative, incremental development approach, allowing inadequate, trial and error, improve product continued iteration. Only quick to respond to consumer demand, the product is more readily accessible to the consumer. Game company Zynga games several times a week to update the system on a weekly basis millet MIUI iterates even God carved sirloin menu is updated monthly. Micro-channel in an iterative one year after the launch | Development 44th, millet phone every week, forty or fifty BUG (vulnerability) Air Jordan 7 to be modified. Side fire, while aiming for excellence. Achieve rapid failure (fail fast), cheaply failure (fail cheap), while the failure of the organization to have a culture of tolerance (Inclusive Culture). Timely collection errors, timely improvements. Rule Seven: My fa.vorite to users on the network I want typically generate transaction information, navigation information, buying behavior, buying big data and social aspects of the relationship between scenes, precipitation data to help business forecasting and decision-making. That year, Wal-Mart's engineers analyze store receipts to track many young father each found every Friday night, beer and diapers at the same time sales are very high. Originally, when the young fathers weekend after work to help his wife buy diapers, easily bring beer, ready to watch the game and drink. Wal-Mart insight into this demand, beer and diapers simply put on a shelf to sell, sales immediately upgrade three. Rule Eight: Personalized Personalized consumers are increasingly seeking personalized: On my cuffs rust on my girlfriend's lips, make me like the famous engraved in my notebook, in the snow on my T-shirt printed on Tagore's poems. Red Collar established the world's first comprehensive information and personalized production line, the flow of information throughout the plant entirely to the commander of the industrial pipeline and drive back the supply chain. Every piece of clothing has an electronic tag line, it is connected to a live customer, a record of the customer in every step of the customization of all production data (including fabric, size, and style, such as hundreds buttons data). Next, they want to use the Internet, social networking, customers can inside the front of any channel, not only shop on the ground, including storefronts, mobile store, social shops and everyone their own private store, customize and order can be completed. Rule nine: Less is more Less is more nearly bankrupt Apple in 1997, Joe closer back, cut by 70% the product line, focusing on the development of four products, making Apple to profitability, back to life. Even 5S, iPhone 5 only. How to make customers fall in love with you for a minute? Minimum recommended to his best. C \u0026 amp; A shop on the ground in some models of goods is displayed every day on FACEBOOK Like most of the clothes. Tencent's fast and easy to launch a 'featured item' mode, whether this would cart in the mobile terminal directly destroyed? There is also a flash sales Air Jordan 11 model is based on limited sale in the form of regularly timed to launch a small number of well-known brands of merchandise, generally 1-5% of the original price for the exclusive members of limit buy price, limited time limit, while stocks last. Rule Ten: Efficient Efficient design to simplify our processes, between the goods or services for each customer and she wanted to establish the shortest route, the fastest time. Customers in terms of the channels in, find her merchandise before, the whole operation should not exceed three-step process, the shorter the better.