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Gadgets have also now become fashion accessories, as more buyers are looking into functional products that they can integrate with their outfits. Technology is now of life and color, says the Swedish headphone brand Urbanears, gadgets becoming a platform for expressing one personality and defining one fashion philosophy. is a brand that produces colorful headphones on a per collection basis. is a major part of the identity of Urbanears. It produces ten colors in each collection, five of which are permanent. The rest of the colors are interchangeable depending on the season, shares the brand, which has participated in Berlin Fashion Week.
For Fall-Winter 2012, the brand has introduced three new colors, namely: Forest, Pumpkin, and Rust. There are also limited-edition styles such as denim-wrapped headphones and headphones with quilted material.
wanted to develop headphones that are not just on the techie side, says Gelyn Custodio, sales and marketing division head for Digits Trading Corporation, the exclusive distributor of Urbanears in the Philippines. brand also wanted to integrate it with fashion and our everyday lives. It more on trying to integrate everything on the lifestyle of the user. It more on the fashion set. to Urbanears, its product development is conceived based on a headphone functions, with a design process that starts with rough sketch on personalities, price point, and production possibilities. With designs done in-house, the brand keeps a close track on its concepts and performance expectations while keeping its price points reasonable.
Perhaps to further entice music-loving and fashion-savvy Filipinos, Urbanears recently opened its first concept store in Metro Manila, located at the Podium mall in the Ortigas business district.
The store is quite small, with minimalist interiors and white washed walls that do not distract a shopper from the selection of monochromatic headphones the brand has on offer. It also has a test area, where one can freely try on different headphones to check visual style and sound quality.
Custodio says that the brand is trying to make fashionable headphones a part of the Filipino lifestyle. trying to build that, she relates. had this roadshow in Rockwell sometime in 2010 and we sold a lot. I think Filipinos see that it not just about headphones, but it also a part of their outfit. is also available at Astrovision, Automatic Center, Avant, Beyond The sol republic tracks hd Box, Bratpack, Buzz, Complex, Digital Hub, Digital Walker, Egghead, Electroworld, Gadgets in Style, Gui, iCenter, iGig, iStudio, Mobile 1, Power Hub, Power Mac Center, Republik, ROX, Switch, Technoholics, Toby Arena, and Urban Athletics.
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4 Headphone Alternatives