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What is after the Li Ning? Perhaps after the birth of Li Ning made a lot of people have different opinions, but for after the Li Ning brand recognized by consumer groups and is not an overnight thing, only increasing brand exposure nike lunarglide 4 womens opportunities with consumer groups, will instill in the culture and spirit of the brand to the consumer groups, can resonate with consumers. So after the metamorphosis of Li Ning's success, after which come from? "After the Li-Ning" is the company to commemorate the 20 anniversary of the founding of the company in 2010 and a rebranding programme launched periodical marketing activities. "After the Li-Ning" refers to the company founded in 1990 by 2010 just 20 years, using popular language "after a few zeros" to describe it, Li-Ning sports goods industry "after the". June 30, 2010, lining replacement fibreglass Classic old LN,


enabled called "Li Ning cross" of the new logo as a sign of the Li-Ning brand, the old classic brand Li Ning, the logo will be used as the logo remains, and as a production line, continue to be used. While the original slogan, "all things are possible" based on "Make the change"
nike free 5.0 v4 womens – making change happen, this slogan is also known as is a distillation of the spirit of Li-Ning brand. As a more than 20-year history of the national brand, Li-Ning brand has a lot of fans all over the country, the fans grow from Li Ning was founded initially accompanied with Li Ning, is a witness of the Li-Ning brand development.

Today, a large number of 80, after the group is becoming a main consumer groups, these groups mostly personality, like the trendy thing. Li Ning is through improved product line, revised some of its product design, broaden the positioning of this stage to attract the crowd ages consumers to buy Li Ning products. While at the 20 anniversary of the founding of the company starts rebranding plans means that Li-Ning has begun upgrading its brand value. Ning hopes that through this rebranding plans to bring more added value to the brand, to cope with international competition.