Download/Read Marketing Strategy, Text and Cases

Read online or Download Marketing Strategy, Text and Cases / Edition 6 (Full PDF ebook with essay, research paper)
by O. C. Ferrell , Michael Hartline
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Product Details

ISBN-13:
9781285073040
Publisher:
Cengage Learning
Publication date:
12/20/2012
Edition description:
New Edition
Pages:
624
Sales rank:
95,441
Product dimensions:
8.00(w) x 9.90(h) x 0.80(d)

Overview


Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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