Marketing for Hospitality and Tourism (6th Edition)


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Marketing for Hospitality and Tourism (6th Edition)


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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Hardcover: 704 pages Publisher: Pearson; 6 edition (March 15, 2013) Language: English ISBN-10: 0132784025 ISBN-13: 978-0132784023 Product Dimensions: 8.5 x 1.1 x 10.9 inches Shipping Weight: 3.4 pounds (View shipping rates and policies)

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Book Description


Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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