Original article : http://theappentrepreneur.com/3-ways-app-marketers-can-build-ever-lasting-brand
Three words that are helpful for developers to create ever-lasting apps.
1) Listen
Try to get feedback from users. Their feedback is critical for developers to refine the published apps. In detail, the refinement includes :
* Improving performances
* Adding more features
* Building loyal followers
* Boosting user trusts
* Promoting better brand
In a word, nothing but user-driven. Offer most relevant information in the fastest and simplest ways.
Examples : Linkedin, Youtube...
2) Localise
Once you select the target audience, don't forget to thoroughly localise your apps. Users would be more willing to read your app descriptions if they are in their local language. The localised items should be :
* App names
* Descriptions
* Screenshots
* Keywords
3) Revamp
As the competition of app market is always violent, we 'd better build both responsive website and corresponding app to beat the rivals. Before promoting your apps, keep in mind the purposes :
* To pull in more users
* To widen the reach of the app
* To create sustainable, future-proof product
* To offer unique interactions across platforms
* Or, all of the above and more