A sexy name and a sexy looking car, the new Alfa Romeo Giulietta goes on sale in the UK from July 24, writes David Miles. This family sized, five-door hatchback with its coupe side profile replaces the ten-year old 147 range.
But before the official on sale date the public debut of the Giulietta takes place at the Goodwood Festival of Speed - which starts today - where the Alfa Romeo brand celebrates its 100th anniversary.
Alfa Romeo has been famous for its beautifully styled cars, its motorsport pedigree but infamous for product quality, reliability and the ownership experience.
The sales success of the Mi-To supermini in the last year has done much to improve the brand's image and a revitalised and customer focussed dealer network now makes the ownership issue less of a gamble.
In the past we bought Alfas with our heart - not with our head. Times have changed and the new Giulietta looks equally as good an ownership proposition as the pandora beads wholesale MiTo is.
In the past a new Alfa Romeo has traditionally been bought by an older motoring enthusiast, mainly male, but MiTo changed that and the age of owners has come down and there is a significant increase in sales to female buyers.
The Giulietta will build on that as the target audience is young families and, of course, the ever important business user-choosers and fleet customers.
Giulietta prices start at Pounds 16,995 and rise to Pounds 24,495 and its targeted sales competitor is the Volkswagen Golf range.
In the 1950s the Alfa Giulietta caught the imagination of the driving public with its sporty appeal, attractive looks and accessible pricing. Now, over 50 years later, the latest incarnation of the Giulietta has been designed to compete with the best in its segment - the VW Golf, Ford Focus and Vauxhall Astra.
That's no easy task considering the excellence of the competition in a category that now contributes one out of every four new cars sold in Europe.
The Giulietta is an all-new car on a totally new platform which in turn will be the basis for other new Alfa models. The power units are the latest generation Euro V compliant engines as well and safety has been a high design priority.
Every customer can adapt the new car to their specific driving requirements thanks to Alfa Romeo's DNA selector. But this is just one of the electronic systems that the compact platform was designed to integrate and exploit.
Others, fitted as standard to every model in the range, include the Electronic Q2 differential and the VDC (Vehicle Dynamic Control) system.
A range of five new engines, three petrol and two diesel all of which are turbocharged, gives the Giulietta further flexibility and makes it best in class for emissions, acceleration and fuel Best Underwear Online consumption claim Alfa.
Even the smallest capacity, a 1.4-litre, has a lusty 120bhp. The new 1.4-litre TB MultiAir 170bhp offers the lowest emissions and fuel consumption in its class for petrol engines of this power rating.
The 105bhp JTDM-2 engine is a flexible and economical diesel that uses second-generation MultiJet technology to combine extremely low fuel consumption with a responsive drive. The 2.0-litre is another second-generation MultiJet diesel and has the highest performance in its sector.
All these engines combine
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