But the souvenir station that awaits guests inside the new , opening Saturday (June 29) at NASA's Kennedy Space Center Visitor Complex, is not your typical trinket stand.
Theis helping to underwrite the preservation and presentation of a national treasure.
Though NASA owns the visitor complex and the new $100 million as well as the $2 billion retired spacecraft that the facility showcases the space agency paid for none of it. []
"An attraction like this is an investment in the future," said Bill Moore, chief operating officer of the visitor complex for Delaware North Companies Parks & Resorts, which since 1995 has operated the center for NASA. "It's important to note that all of this attraction was not funded with taxpayer money or appropriated funds, but entirely funded through revenue generated here at the visitor complex."
Everything at the Kennedy Space Center Visitor Complex, including the "Space Shuttle Atlantis" exhibit, is funded by the proceeds that are generated by ticket, food and, yes, merchandise sales, which translates to having to sell a lot of t-shirts, patches and models.
To encourage those sales, the Shuttle Express provides 4,000 square feet (372 square meters) for space shuttle and space-related souvenirs, which are displayed inside a playfully-laid-out retail space featuring children's artwork depicting their visions for the future of spaceflight.
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