What Are The Advantages And Disadvantages To Novelty Advertising? What is novelty advertising? If you've ever collected shot glasses, brought home a free calendar or filled your kitchen with soda pop collectibles, you have hands on experience with novelty advertising. From an advertising standpoint, there are advantages and disadvantages to novelty advertising. Novelty advertising gets your name branded in the public eye. It's hard to target your demographic with this type of advertising, but it is possible. What are the advantages and disadvantages to novelty advertising? That depends on the application.I have a plumber who's a virtual genius. Every time he does work for someone, he leaves a business card. This isn't just a card,Nike Free Run Womens, it's also a magnet. The customer sticks it on the fridge and forgets about it. It's holding up little Mindy's crayon drawing or that picture of Fido. This simple novelty advertising gimmick gets him repeat customers. Nobody has to go online or peruse the yellow pages for a plumber. They just go to the fridge and find the magnet. The sheer convenience of this advertising method is one of the advantages to novelty advertising.Printing your business advertising on usable items like magnets gets your name out there. Some businesses use calendars, pens, pencils and even toys as free customer handouts. One advantage of novelty advertising is the cost. The expense for these items is minimal, so even if it doesn't work,Nike Free Run, you don't have to feel you are throwing away money. Looking at that pen, pencil or calendar on a daily basis is a great reminder of your commitment to service. Add ons are also an advantage to novelty advertising.What do I mean by an add on to novelty advertising? Here's an example. A local sub shop I patronize hands out a printed poker chip to every customer. These aren't just poker chips, they're magnetized coupons. Customers bring them home and stick them to the fridge. When they collect a certain number, they can redeem them for free subs,http://nikefreedanmark.areavoices.info/, chips or drinks. Now, why would I go to any other sub shop, when I can go there and earn poker chips toward a free item? Another advantage to novelty advertising is that coupons can be printed on the items. This works especially well with calendars. One coupon a month brings you into the store regularly.There are certain disadvantages to novelty advertising. Free handouts go to people who are already customers, so they mainly target repeat customers. Novelty advertising dollars spent on new customers can have a high failure rate. Although it's possible to target your audience, it's also quite difficult. Some businesses may not lend themselves to this type of venue. Choosing the wrong novelty product can be a disadvantage as it may create the wrong impression of your company. There may also be a long wait between repeat customers in certain industries.Novelty advertising is a viable means of branding your product or service. Usable items like pens, pencils and calendars integrate your business into your customer's daily life. The addition of coupons to novelty advertising encourages customers to shop your business frequently. Novelty advertising keeps your name and phone within reach of the customer. As far as disadvantages go, it may be difficult to pinpoint your demographics. Novelty advertising free hand outs target those who are already customers. When weighing the advantages and disadvantages of novelty advertising, this media works best for loyal customer retention.